We provide a glimpse at how some retailers and brands activated during the holidays, as well as with New Year’s resolutions and Dry January — online, in stores and beyond.
There’s a lot of attention on retail media these days, but 2023 wasn’t all roses. Although still growing, industry experts downgraded lofty spending forecasts due to poor economic conditions.
Peapod Digital Labs’ Bobby Watts discusses AD Retail Media’s retail media journey over the past year as well as the retailer’s aspirations and future in the space.
Fresh off two of our industry’s largest tradeshows — CES and NRF — Editorial Director Jessie Dowd says her head is still spinning from all the cool tech she saw, the fascinating conversations about the future of commerce, and all the emerging AI tools that are poised to reshape countless industries.
From defining incrementality to accelerators and barriers to investment, P2PI and Skai’s proprietary research aims to benchmark retail media’s meteoric rise and offer statistical guidance for CPG brands.
New research from Chicory and the Path to Purchase Institute validated that as shopper behaviors have evolved, in-recipe, contextual commerce is a major growth opportunity for the grocery industry.
Profiles of Industry Impact winners Kristi Argyilan, Melissa Gonzalez, Elizabeth Johnson, Cristina Marinucci, Jill Smith, Rachel Tipograph and Katie Williams.
As a consumer psychology aficionado, Editorial Director Jessie Dowd finds shopper behavior insights and research fascinating, which makes the November/December issue of P2PI Magazine extra special.
Our proprietary research examines opportunities for brands to influence in-the-moment buying decisions in the grocery category, including via online recipes.
View an image gallery from our visit to one of 117 remodeled Walmart stores in the U.S. The store features more space, activated merchandising corners and new digital touchpoints.