Magazine

Evan Shaver has spent the majority of his career at PepsiCo in various functions. After college, he had roles in finance and marketing before leaving the company to pursue an MBA.

Here's a look at the best retail displays in the 2021 Outstanding Merchandising Achievement Awards competition.

The editorial team selected Kroger as the Institute’s first-ever Retail Innovator of the Year.

Kraft Heinz’s Lunchables wanted to reach socially driven Millennial moms with their 2021 return to school campaign, “Leave It to Lunchables.”

We introduce you to individuals across four key areas of the industry – Shopper Marketing, Merchandising, E-Commerce and Insights – whose innovative thinking led to exceptional business success in 2020, as well as one retailer whose ongoing excellence made it able to meet the challenges of 2020.

The editorial team selected AB InBev's Daniel Ingram as the Institute’s first-ever Shopper Marketing Innovator of the Year.

The editorial team selected Bic's Elisa Gurevich as the Institute’s first-ever Merchandising Innovator of the Year.

“Making a difference” … “Green” … “Recyclable.” These are the messages brands and retailers are increasingly delivering as they market and merchandise sustainable products both in-store and online.

Cara Kahaly started her career at Unilever, working for 15 years across shopper marketing and integrated marketing within the beauty, personal care and food spaces.

The editorial team selected Butterball's Natalie Kinney as the Institute’s first-ever Insights Innovator of the Year.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

AB InBev and Foresight ROI announce promotions and appointments.

The editorial team selected Clif Bar's Greg Yeadon as the Institute’s first-ever E-Commerce Innovator of the Year.

Niemann Foods’ Harvest Market has made shopping for groceries less about pantry-filling and more about connecting shoppers with the food they buy and consume.

This latest roundup includes acquisitions and anniversaries.

Stacey Riecks has built her career on what she likes to call her “building blocks,” where each role provided unique experiences that she brings to her current role.

The Path to Purchase Institute shines a spotlight on one of its members, Vista Grande.

The pandemic spotlighted the need for companies to reevaluate their work, how it gets done, their employee skills and current organizational design, says OxfordSM's Kelly Downey.

As the COVID-19 pandemic drove unprecedented pet adoptions and sales, Petco was busy laying the groundwork for a major reinvention. The result is a rebranding that reflects a new corporate philosophy focused on improving pets’ well-being.

Mike Button is working more closely than ever with different staff members across Ahold Delhaize. That’s because consumer insights groups from the retailer’s various chains were centralized in May into one team within Peapod Digital Labs.

I’d like to use some space here to introduce everyone to a couple of new initiatives that the Path to Purchase Institute will be rolling out this month. We hope you’ll be as excited about participating in them as we are about bringing them to our industry.

Whether your organization has employees around the globe or just a few in your hometown, a commitment to diversity, equity and inclusion (DEI) matters to the people who work for you, says NEW's Sarah Alter.

Our annual showcase this year shines the spotlight on 12 individuals nominated by their respective companies’ representatives in the Institute’s Commerce Executive Network.

​​​​​​​We may not realize it, but how we shop is being transformed. In fact, 75% of us are reporting shifts in our shopping behaviors over the past year.