We introduce you to individuals across four key areas of the industry – Shopper Marketing, Merchandising, E-Commerce and Insights – whose innovative thinking led to exceptional business success in 2020, as well as one retailer whose ongoing excellence made it able to meet the challenges of 2020.
As the COVID-19 pandemic drove unprecedented pet adoptions and sales, Petco was busy laying the groundwork for a major reinvention. The result is a rebranding that reflects a new corporate philosophy focused on improving pets’ well-being.
Mike Button is working more closely than ever with different staff members across Ahold Delhaize. That’s because consumer insights groups from the retailer’s various chains were centralized in May into one team within Peapod Digital Labs.
I’d like to use some space here to introduce everyone to a couple of new initiatives that the Path to Purchase Institute will be rolling out this month. We hope you’ll be as excited about participating in them as we are about bringing them to our industry.
Whether your organization has employees around the globe or just a few in your hometown, a commitment to diversity, equity and inclusion (DEI) matters to the people who work for you, says NEW's Sarah Alter.