More than 100 brand and retailer executives are represented in this year’s list of noteworthy merchandising professionals who are developing in-store solutions that stand up to the challenges of today’s dynamic retail environment.
The world has changed in just about every imaginable way over the past year. One way that is particularly relevant to retailers and marketers is the dramatic shift to e-commerce, says PepsiCo's Kate Garner.
Debbie Brooks’ career at Brown-Forman Corp. started 34 years ago in an unlikely place: the mailroom. It was an entry-level position that allowed her to get to know the company, the people and various departments.
The first 10 years of Maureen Sticco’s career were spent on the agency side working on iconic brands like Maxwell House coffee, Lever 2000 soap and Jell-O. She took the leap to the client side as the Best Foods Baking Co. consumer promotion manager.
Late January and February each year is the time for National Football League sponsors such as PepsiCo/Frito-Lay to command attention at retail with spectacular displays. Other NFL sponsors and many other CPG brands activate as well, trying to become part of consumer game-watching parties.
H-E-B Plus stores range in size from 120,000 to 180,000 square feet and devote about one-fourth of their space to non-grocery categories. Stores carry a full assortment of grocery and health & beauty items, as well as roughly 40,000 additional SKUs of general merchandise.
Jennifer Wagner has been with The Home Depot for nine years. Before moving to the in-store environment, she was working in store operations, where she was a co-captain for the retailer’s annual Operations Product Walk experience.
Meghan Means’ career started in sports marketing, in both the professional and collegiate spaces. Then she moved to the agency world with GMR Marketing and had Molson Coors as her client for six years.
Wakefern Food Corp. is offering brands the ability to conduct sponsored product campaigns and display advertising across its desktop and mobile e-commerce websites through retail media technology from CitrusAd.
Kroger’s Fred Meyer chain has been gradually updating its electronics department with interactive in-line displays that employ tablets to communicate brand- and product-specific content, as well as track engagement and conversion even after shoppers leave the store.
I remember my path to purchase history fairly well, so I don’t have to worry about repeating it. But, because I remember, I do have to worry about being the eternally grumpy cynic in the room, the one trying hard not to rain on the parade of all the optimistic folks talking excitedly about the newest industry game-changer.
Our 25th annual survey finds the outcomes produced by the pandemic, although precipitated by negative circumstances, have ultimately created an industry better equipped to confront the future without fear.
Shopper marketers and their agency partners are navigating treacherous seas as two “money oceans” – retail/trade (below the line) and media (above the line) – converge, according to Omnicom's Bryan Gildenberg.