Magazine

DJ Khaled recently tested the pop-up shop waters to introduce his new CBD-infused skincare brand Blesswell to Chicagoans and tourists through an immersive self-care experience.

One campaign won an OmniShopper Award in the Digital: Social Media Activation category.

Two campaigns won OmniShopper Awards in the Digital: Mobile Activation category.

One campaign won an OmniShopper Award in the Digital: Retail Media Activation category.

One campaign won an OmniShopper Award in the Digital Marketing (Non-Retail Media) category.

Four campaigns won OmniShopper Awards in the In-Store Marketing: Product Display category.

Two campaigns won OmniShopper Awards in the In-Store Marketing: Digital Activation category.

One campaign won an OmniShopper Award in the In-Store Marketing: On-Shelf Campaign category.

Two campaigns won OmniShopper Awards in the Collaborative: Brand-Retailer category.

Five campaigns won OmniShopper Awards in the Integrated Path to Purchase Activation category.

This year’s impressive list of 37 winners represent a diverse mix of voices from brands, retailers, agencies and solution providers spread across six different categories.

Here we profile seven 2021 Women of Excellence, Business Excellence honorees by the Path to Purchase Institute.

Here we profile six 2021 Women of Excellence, Community Impact honorees by the Path to Purchase Institute.

Here we profile seven 2021 Women of Excellence, Innovator honorees by the Path to Purchase Institute.

Path to Purchase Live: The Digital Experience ... A recap of the key takeaways from the virtual event’s engaging sessions and panel discussions.

A snapshot of industry leaders from the Path to Purchase Institute member community: Bob Evans Farms, Pernod Ricard USA, Mattel and Bolthouse Farms.

We are thrilled to dedicate a large chunk of our final issue of 2021 to showcase the winners of our annual Women of Excellence Awards and the inaugural OmniShopper Awards.

Loop’s global reuse platform will soon make its in-store debut in the U.S. at 25 Kroger-owned Fred Meyer stores. The pilot, set to begin in early 2022.

For its summer 2021 marketing campaign, Johnsonville Sausage brings on board longtime collaborator Bush Brothers & Co. for their first-ever, large-scale national partnership.

​​​​​​​A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

Marketers are leveraging livestream shopping events and shoppable ads, as well as profiles, influencers and even cultural trends to not miss the moment and meet consumers where they are.

Here we profile seven 2021 Women of Excellence, Technology honorees by the Path to Purchase Institute.

Here we profile seven 2021 Women of Excellence, Mentorship honorees by the Path to Purchase Institute.

AdAdapted co-founder and chief revenue officer Molly McFarland is one of three 2021 Women of Excellence, Executive of the Year honorees by the Path to Purchase Institute.