Our exclusive research shows insights about why consumers are shopping in-store, what they are shopping for, what drives them to make spontaneous purchases, and the factors influencing their in-store experience.
Our exclusive research on the most diverse generation to date examines how they search, browse and shop across channels and platforms, as well as what’s influencing their purchasing decisions (and surprise, it’s not all just TikTok!).
As I write this, we are just days away from hosting our first in-person conference in more than two years. Our team at the Path to Purchase Institute is thrilled to be seeing our industry friends in real life.
While cosmetics and personal care have particularly seen growth online, brands and retailers are also increasingly tapping into in-store experiences, both permanent and temporary, to connect with new shoppers.
Our exclusive research delves into the transformation of in-store shopping and uncovers opportunities for brands and retailers to engage consumers, offering insights into the current state of consumer shopping mindsets and habits.