Magazine

​​​​​​​Rite Aid got busy in 2020 bringing new and trending ideas to the forefront across purchase channels.

To leverage the increase in online purchase and home delivery of alcohol, Brown-Forman revamped one of its websites to provide information for novice hosts.

Executive of the Year finalists discussed the advantages of having women in leadership positions and shared advice for their peers during the Path to Purchase Institute’s 2020 Women of Excellence awards ceremony last November.

2020 was a strange year: frightening, chaotic and full of disruption, both professionally and personally. At times, just making it through the day felt like a tremendous victory. Yet the industry did more than just make it through.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase. In mid-December, Walmart tested TikTok’s new “shoppable product experience” feature, enabling TikTok users to shop fashion items during a one-hour livestream.

The Path to Purchase Institute shines a spotlight on one of its members, Retail Aware.

Wrapping up a tumultuous year, Institute editors look back at notable holiday displays spotted across various chains from manufacturers including Hormel Foods, Nestle Waters and PepsiCo/Frito-Lay.

General Mills’ Cheerios partnered with Walmart last spring to run a cause campaign benefitting military families and veterans within the retailer’s communities by raising funds for nonprofit Operation Homefront.

It’s officially been christened – 2020 is the year of the “Shecession.”

Ahold Delhaize’s Giant Co. (formerly Giant Food Stores) has taken a hyperlocal approach to its smaller, urban store format, Giant Heirloom Market.

​​​​​​​You surely aren’t going to find “International Talk Like a Pirate Day” on the promotional calendar of any retailer, and probably not “National Popcorn Day” nor “World Vegan Day” either. Yet brands and retailers are leveraging these micro-holidays in stores and beyond.

Our annual showcase recognizes more than 160 brand and retail executives who are making notable contributions in the online arena.

This is a chart of 25 leading companies providing solutions that help product manufacturers and retailers connect with shoppers through various digital channels.

Brands are preparing for what appear to be permanent changes in traditional behavior The COVID-19 pandemic triggered wild shifts in consumer behavior, forcing brands and retailers to adapt to drastically altered shopping preferences, supply chain upheaval, mandated changes to store operations and

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

I am writing this Editor’s Note just after concluding the all-new, all-virtual Path to Purchase Digital Expo. When you participate in a three-day marketing conference as both a speaker and attendee and you wear sweatpants the entire time (even when dressed in formal attire from the waist up), your thoughts can tend toward the surreal.

The Path to Purchase Institute shines a spotlight on a U.S. subsidiary of Bonduelle, a French-based, family-owned company.

​​​​​​​When I heard the news that Citigroup had become the first major financial institution in the U.S. to name a woman, Jane Fraser, as its CEO, I was thrilled. These “firsts” – the women who are first through the door of the top office in their industry – are always a cause for celebration.