We provide a glimpse at how some retailers and brands activated during the holidays, as well as with New Year’s resolutions and Dry January — online, in stores and beyond.
There’s a lot of attention on retail media these days, but 2023 wasn’t all roses. Although still growing, industry experts downgraded lofty spending forecasts due to poor economic conditions.
Peapod Digital Labs’ Bobby Watts discusses AD Retail Media’s retail media journey over the past year as well as the retailer’s aspirations and future in the space.