Seeking to break through as a brand and drive the burgeoning American single malt whiskey category, Westward tapped Aki Technologies to implement a hyper-focused marketing campaign as part of its broader digital media strategy.
Ken Krasnow has been enjoying his current role for five years, leading media, digital marketing, shopper marketing, national promotions, merchandising, packaging design and the consumer call center.
Voltaren, a topical nonsteroidal anti-inflammatory gel from GSK Consumer Healthcare, faced several headwinds as it transitioned from prescription to over-the-counter status last year.
Pamela Velarde's background is in computer engineering. She spent seven years working with semi-conductors before getting an MBA, then worked in management consulting and eventually joined Mattel.
Snickers, a longtime official sponsor of the NFL, has endeared itself to football fans in various ways through the years, including its memorable Super Bowl commercial starring Betty White back in 2010.
Colleen Kelly has been fortunate to grow over the past 10 years in various roles at Anheuser-Busch. After completing the company’s global management trainee program, she had the opportunity to work in a strategy role and then move into distributor and field roles.
When live sporting events were halted across the country at the onset of the pandemic in the spring of 2020, beer manufacturers had to compensate for the loss of an in-stadium experience — and find new ways to get their products in people’s hands.
Beating the heat, preventing sunburn, barbequing and the Summer Olympics (every four years) are omnipresent messages at retail for the manufacturers and retailers of summer-related products. This year was no different.
