• Brand Watch: Red Bull, Kellogg

    Red Bull Activates at Kroger, Walmart; Kellogg Touts Its Midwest Roots.
  • The 5 Secrets for Connecting Commerce

    Thought leaders from select Path to Purchase Institute partners give voice to the "Member Perspective."
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  • Oikos Campaign Sings Praises of Fruit-Filled Greek Yogurt

    ​​​​​​​Oikos is singing the brand story of its new yogurt via TV spots of a karaoke-club performance with revised lyrics to Chris Isaak’s “Wicked Game.”
    a display in a store
  • Trends in Pet Care Products: The Rise of the ‘Fur Baby’

    The continued humanization of pets and the pandemic-spurred pet adoption boom is propelling the pet care industry into an era of explosive growth. Here are four trends fueling the momentum of this growing category ...
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  • Two Good’s New Line Reduces Waste

    Danone North America’s Greek yogurt brand Two Good sent influencers lemon trees in the spring to drum up support for its new line of yogurt made with rescued produce.
  • Store Spotlight: Foxtrot

    Foxtrot — not the dance, but the rapidly growing, Chicago-based grocery/convenience store chain and e-commerce marketplace — has emerged as a retail disrupter.
    a store front at day
  • Holiday 2021: Meet the Hybrid Shopper

    How will consumers behave during the holiday 2021 season? A new study from 84.51 reveals omnichannel shopping is here to stay as we adapt to the ‘next normal.’
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  • Beyond Allies: Building a Network of Support

    We know how important allies are to advancing women’s equity, says the Network of Executive Women's Karen Jones.
    Karen Jones wearing a suit and tie smiling at the camera
  • Activation Gallery: BevAlc Category

    Brand marketers aren’t letting up on their in-store retail efforts in the beverage alcohol category, but they are evolving and expanding with more digital experiences to help tell their stories and engage shoppers.
    a close up of a box
  • A Reason to Paws

    This month, we dive into the pet care industry and some standout trends that pet products manufacturers should have on their radars as they prepare to meet the increased demand and anticipate the emerging needs of pet parents and their furry offspring. 
    a dog on a leash
  • Mondelez Goes Gaga at Target

    Mondelez International’s Oreo brand served up fun with Lady Gaga earlier this year through an engaging omnichannel program at Target.
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  • P2P Toolkit (November 2021)

    A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.
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