Magazine

Who's Who in Merchandising 2021

More than 100 brand and retailer executives are represented in this year’s list of noteworthy merchandising professionals who are developing in-store solutions that stand up to the challenges of today’s dynamic retail environment.
Keeping Consumers Engaged Online Post-Pandemic

The world has changed in just about every imaginable way over the past year. One way that is particularly relevant to retailers and marketers is the dramatic shift to e-commerce, says PepsiCo's Kate Garner.

A Tipping Point for the P-O-P Industry?

Touchless merchandising and ‘Shop Online’ signs are here to stay. But what about traditional P-O-P displays?
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The 2021 P-O-P Design & Manufacturing Solutions Guide

Featuring in-depth profiles of Great Northern Instore and Hood Container.
Special Report: Shopper Behavior on Retailer Websites

A shopper-centric look at retailer.com ... Proprietary research finds an array of tools influencing purchase behavior.
Profile: Debbie Brooks, Associate Sales Promotion Manager, Brown-Forman

Debbie Brooks’ career at Brown-Forman Corp. started 34 years ago in an unlikely place: the mailroom. It was an entry-level position that allowed her to get to know the company, the people and various departments.
Profile: Maureen Sticco, Senior Director, Marketing Center of Excellence, Bimbo Bakeries USA

The first 10 years of Maureen Sticco’s career were spent on the agency side working on iconic brands like Maxwell House coffee, Lever 2000 soap and Jell-O. She took the leap to the client side as the Best Foods Baking Co. consumer promotion manager.
P2PI Member Spotlight: PureRED

The Path to Purchase Institute shines a spotlight on one of its members, PureRED.
Activation Gallery: Super Bowl/Football

Late January and February each year is the time for National Football League sponsors such as PepsiCo/Frito-Lay to command attention at retail with spectacular displays. Other NFL sponsors and many other CPG brands activate as well, trying to become part of consumer game-watching parties.
P2P Toolkit (March/April 2021)

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.
Dole Touts 'Malnutrition Labels'

The manufacturer shines a spotlight on nutrition gaps with an experiential initiative designed to create dialogue and action among shoppers.
Store Spotlight: H-E-B Plus!

H-E-B Plus stores range in size from 120,000 to 180,000 square feet and devote about one-fourth of their space to non-grocery categories. Stores carry a full assortment of grocery and health & beauty items, as well as roughly 40,000 additional SKUs of general merchandise.
P&G Celebrates Fandom at Meijer

National Football League sponsor Procter & Gamble teamed with Meijer this winter to run a campaign celebrating the fandom and welcome “sense of normalcy” that the Super Bowl invokes.
Profile: Jennifer Wagner, Director of Visual Merchandising for Operations and Strategic Initiatives, The Home Depot

Jennifer Wagner has been with The Home Depot for nine years. Before moving to the in-store environment, she was working in store operations, where she was a co-captain for the retailer’s annual Operations Product Walk experience.