Magazine

Who's Who in Insights & Analytics 2021

Despite a vast array of methodologies and a wide variety of job titles, this elite group of more than 160 marketers shares the common goal of understanding what motivates shoppers.
Industry Innovators 2021

We introduce you to individuals across four key areas of the industry – Shopper Marketing, Merchandising, E-commerce and Insights – whose innovative thinking led to exceptional business success in 2020, as well as one retailer whose ongoing excellence made it fully equipped to meet the challenges of

Special Report: The State of Shopper Marketing Organizations

Proprietary research shows organizations are a work in progress, as growing responsibilities make it even harder to identify ideal structures for shopper success.
OMA Awards Winners 2021

Here's a look at the best retail displays in the 2021 Outstanding Merchandising Achievement Awards competition.
Personnel Appointments: June/July 2021

AB InBev and Foresight ROI announce promotions and appointments.
Activation Gallery: Sustainability

“Making a difference” … “Green” … “Recyclable.” These are the messages brands and retailers are increasingly delivering as they market and merchandise sustainable products both in-store and online.
Merchandising Innovator of the Year: Elisa Gurevich

The editorial team selected Bic's Elisa Gurevich as the Institute’s first-ever Merchandising Innovator of the Year.
Retail Innovator of the Year: Kroger

The editorial team selected Kroger as the Institute’s first-ever Retail Innovator of the Year.
Petco Advances Well-Being of Pets

As the COVID-19 pandemic drove unprecedented pet adoptions and sales, Petco was busy laying the groundwork for a major reinvention. The result is a rebranding that reflects a new corporate philosophy focused on improving pets’ well-being.
E-Commerce Innovator of the Year: Greg Yeadon

The editorial team selected Clif Bar's Greg Yeadon as the Institute’s first-ever E-Commerce Innovator of the Year.
P2P Toolkit (June/July 2021)

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.
Introductions Are in Order

I’d like to use some space here to introduce everyone to a couple of new initiatives that the Path to Purchase Institute will be rolling out this month. We hope you’ll be as excited about participating in them as we are about bringing them to our industry.
Solution Provider News: June/July 2021

This latest roundup includes acquisitions and anniversaries.
P2PI Member Spotlight: Vista Grande

The Path to Purchase Institute shines a spotlight on one of its members, Vista Grande.