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Loyalty Marketing

A collection of news, articles and other featured content about Loyalty Marketing.

Lowe’s Launches Loyalty Program for Pros

Lowe’s is appealing to professional customers with the launch of its first loyalty program, Lowe’s for Pros.

Walgreens Focuses on Register Rewards, Private Labels

The drugstore chain leveraged its Register Rewards program in July to spotlight its “family of brands.”

Created by Cadent Consulting Group and Fetch Rewards, the “CPG Clarity Study" will be issued monthly to industry leaders across the consumer packaged goods industry.

ShopRite is kicking off summer marketing ahead of Memorial Day on May 25 with a “Fill the Grill” campaign.

The drugstore chain is betting that text alerts to ExtraCare members will get better open rates and engagement than email blasts.

Best Buy is kicking off the holiday season by offering free next-day delivery on thousands of items from Oct. 22 through Dec. 25.

The Rhode Island-based company outlined priorities largely centered around technology during its latest quarterly earnings call.

PetSmart has replaced its PetPerks loyalty program with a points-based program dubbed Treats.

Kroger this month partnered with BP to expand the retailer's Fuel Points rewards program to its Mariano's and Harris Teeter chains.​​​​​​​

7-Eleven is changing its loyalty rewards program to reduce the number of points shoppers earn.

Albertsons Cos. strengthened its own brand portfolio with an infusion of ice cream varieties in time for summer.

7-Eleven recently teamed with PepsiCo/Frito-Lay's Cheetos to launch an augmented reality experience within the retailer's mobile application.

Best Buy last month stopped accepting new members to both of its video game loyalty programs, the free Reward Zone Gamers Club and its paid tier, Gamers Club Unlocked (GCU).

The retailer has been steadily adding items to its private label brand portfolio over the past couple years, with sales penetration reaching its highest rate to date.

CVS/pharmacy teamed with L‘Oreal USA’s Essie to launch a loyalty program for ExtraCare Beauty Club members dubbed “Obsessie” in conjunction with the debut of an exclusive, limited-edition royal wedding-themed nail polish collection.

CVS/pharmacy recently teamed with Kiss Products to roll out an exclusive Korean beauty-inspired brand dubbed Joah.

Coca-Cola Co. stayed at the top of shoppers’ minds in recent months by activating account-specific holiday and football programs at an array of retailers across various channels.

Just For U

Albertsons Cos. is implementing its Just for U loyalty program across all its banners.​​​​​​​

CVS/pharmacy is revamping its ExtraCare Beauty Club with “fab new benefits” as a way to further engage its beauty shoppers.

BJ’s Wholesale Club is significantly ramping up marketing for its growing assortment of digital tools and omnichannel services as it leverages technology to weave online and offline shopping together into one cohesive experience.

Best Buy ran its fourth annual "Black Friday in July" sale to again leverage the excitement surrounding Amazon’s Prime Day for its own benefit.

This year’s Prime Day sales surpassed Amazon's 2018 Black Friday and Cyber Monday sales combined. The retailer also boosted loyalty during the massive two-day event.

BJ's Wholesale Club is once again partnering with General Mills and Kellogg Co.

It is not easy these days for any U.S. grocery retailer to keep a low profile. Yet, for much of its 81-year history, Meijer has been able to fly under the radar. As a private, family-owned company, Meijer’s slow-but-steady growth trajectory and shopper-centric strategies are not beholden to Wall Street’s demands or subject to the constant glare of the media. 

7-Eleven has teamed with Hershey Co. to let shoppers earn a free Reese’s SKU after the sixth eligible brand purchase.

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