CVS/pharmacy teamed with L‘Oreal USA’s Essie to launch a loyalty program for ExtraCare Beauty Club members dubbed “Obsessie” in conjunction with the debut of an exclusive, limited-edition royal wedding-themed nail polish collection.
BJ’s Wholesale Club is significantly ramping up marketing for its growing assortment of digital tools and omnichannel services as it leverages technology to weave online and offline shopping together into one cohesive experience.
It is not easy these days for any U.S. grocery retailer to keep a low profile. Yet, for much of its 81-year history, Meijer has been able to fly under the radar. As a private, family-owned company, Meijer’s slow-but-steady growth trajectory and shopper-centric strategies are not beholden to Wall Street’s demands or subject to the constant glare of the media.