Loyalty Marketing

Press enter to search
Close search
Open Menu

Loyalty Marketing

A collection of news, articles and other featured content about Loyalty Marketing.

P&G, Target Go Exclusive with 'Inner Circle'

The manufacturer is piggybacking off of the mass merchant's Circle loyalty program to run an exclusive online community for Target shoppers dubbed "Inner Circle."

The Future of the Store panelists

Expo Panel: The Future of the Store

Speakers at the Path to Purchase Institute's fifth "Community Gathering" discussed ways the store has changed and will continue to change as a result of the COVID-19 pandemic.

CVS Pharmacy and L’Oreal USA’s Essie have reintroduced an exclusive loyalty program under a new name: “All Access.”

Eight years after launching its Balance Rewards loyalty program, Walgreens is replacing that program with a new, more personalized version called myWalgreens that is “coming soon.”

The retailer is luring in new parents by significantly lowering the purchase threshold shoppers need to meet in order to qualify for its "Every Day is Baby Day" bulk-purchase incentive. 

PetSmart recently dropped an augmented reality Snapchat lens spotlighting the Thrive private label for reptiles it rolled out last year.

Lowe’s is appealing to professional customers with the launch of its first loyalty program, Lowe’s for Pros.

Procter & Gamble continued to spotlight its revamped, cause-focused rewards program and encourage consumers to "do some good" in the August edition of brandSaver.

The drugstore chain leveraged its Register Rewards program in July to spotlight its “family of brands.”

Created by Cadent Consulting Group and Fetch Rewards, the “CPG Clarity Study" will be issued monthly to industry leaders across the consumer packaged goods industry.

ShopRite is kicking off summer marketing ahead of Memorial Day on May 25 with a “Fill the Grill” campaign.

The drugstore chain is betting that text alerts to ExtraCare members will get better open rates and engagement than email blasts.

Best Buy is kicking off the holiday season by offering free next-day delivery on thousands of items from Oct. 22 through Dec. 25.

The Rhode Island-based company outlined priorities largely centered around technology during its latest quarterly earnings call.

The retailer has been steadily adding items to its private label brand portfolio over the past couple years, with sales penetration reaching its highest rate to date.

This year’s Prime Day sales surpassed Amazon's 2018 Black Friday and Cyber Monday sales combined. The retailer also boosted loyalty during the massive two-day event.

PetSmart has replaced its PetPerks loyalty program with a points-based program dubbed Treats.

Kroger this month partnered with BP to expand the retailer's Fuel Points rewards program to its Mariano's and Harris Teeter chains.​​​​​​​

7-Eleven is changing its loyalty rewards program to reduce the number of points shoppers earn.

Albertsons Cos. strengthened its own brand portfolio with an infusion of ice cream varieties in time for summer.

Best Buy last month stopped accepting new members to both of its video game loyalty programs, the free Reward Zone Gamers Club and its paid tier, Gamers Club Unlocked (GCU).

7-Eleven recently teamed with PepsiCo/Frito-Lay's Cheetos to launch an augmented reality experience within the retailer's mobile application.

CVS/pharmacy teamed with L‘Oreal USA’s Essie to launch a loyalty program for ExtraCare Beauty Club members dubbed “Obsessie” in conjunction with the debut of an exclusive, limited-edition royal wedding-themed nail polish collection.

Coca-Cola Co. stayed at the top of shoppers’ minds in recent months by activating account-specific holiday and football programs at an array of retailers across various channels.

CVS/pharmacy recently teamed with Kiss Products to roll out an exclusive Korean beauty-inspired brand dubbed Joah.

Show More