Loyalty Marketing

Lowe’s Launches Loyalty Program for Pros

Lowe’s is appealing to professional customers with the launch of its first loyalty program, Lowe’s for Pros.

Walgreens Focuses on Register Rewards, Private Labels

The drugstore chain leveraged its Register Rewards program in July to spotlight its “family of brands.”

Fetch Rewards, Cadent Consulting Launch Ongoing Behavior Study

Created by Cadent Consulting Group and Fetch Rewards, the “CPG Clarity Study" will be issued monthly to industry leaders across the consumer packaged goods industry.

ShopRite Celebrates Grilling Season

ShopRite is kicking off summer marketing ahead of Memorial Day on May 25 with a “Fill the Grill” campaign.

How Brands Can Leverage Incentives to Motivate Behavior Across the Customer Journey

With 81% of consumers being more likely to engage with a brand that offers incentives, new research examines the role incentives play in motivating consumer behavior.

CVS Updates Loyalty Program with Text Alerts

The drugstore chain is betting that text alerts to ExtraCare members will get better open rates and engagement than email blasts.

Best Buy Readies for Holiday Season

Best Buy is kicking off the holiday season by offering free next-day delivery on thousands of items from Oct. 22 through Dec. 25.

CVS Prioritizes Data, Technology

The Rhode Island-based company outlined priorities largely centered around technology during its latest quarterly earnings call.

PetSmart Treats Loyal Shoppers

PetSmart has replaced its PetPerks loyalty program with a points-based program dubbed Treats.

BP Fuels Kroger's Rewards

Kroger this month partnered with BP to expand the retailer's Fuel Points rewards program to its Mariano's and Harris Teeter chains.

7-Eleven to Change Up Loyalty Program

7-Eleven is changing its loyalty rewards program to reduce the number of points shoppers earn.

Albertsons Broadens Private-Label Ice Cream Selection

Albertsons Cos. strengthened its own brand portfolio with an infusion of ice cream varieties in time for summer.

7-Eleven, Cheetos Deliver AR Experience

7-Eleven recently teamed with PepsiCo/Frito-Lay's Cheetos to launch an augmented reality experience within the retailer's mobile application.

Best Buy Shuts Down Its Gamers Club

Best Buy last month stopped accepting new members to both of its video game loyalty programs, the free Reward Zone Gamers Club and its paid tier, Gamers Club Unlocked (GCU).