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Loyalty Marketing

A collection of news, articles and other featured content about Loyalty Marketing.

Retail Media: CVS Scales Back on Print Circulars

CVS Pharmacy has updated its digital circular to better elevate available ExtraCare coupons and offers as it pulls back its print tab from some markets.

Giant Co. Introduces Prime-Like Choice Pass

In line with its long-term strategic omnichannel plans, Choice Pass provides unlimited free delivery and pickup for $98 a year.

Albertsons Cos. stores in the Northwest reprised an annual “Shop and Score” program and sweeps leveraging an official partnership with the Seattle Seahawks and incorporating CPG partners.

After more than a month of promotional buildup, Walgreens in mid-November launched myWalgreens, uniting the loyalty program’s debut with the rollout of a 30-minute “Pickup” service and an update to the retailer’s mobile application.

President and chief executive officer of Walmart U.S. John Furner shares his thoughts on the current state of retail, adapting at scale to changing shopper behaviors and how Walmart is preparing for the future.

The manufacturer is piggybacking off of the mass merchant's Circle loyalty program to run an exclusive online community for Target shoppers dubbed "Inner Circle."

The Future of the Store panelists

Speakers at the Path to Purchase Institute's fifth "Community Gathering" discussed ways the store has changed and will continue to change as a result of the COVID-19 pandemic.

CVS Pharmacy and L’Oreal USA’s Essie have reintroduced an exclusive loyalty program under a new name: “All Access.”

Eight years after launching its Balance Rewards loyalty program, Walgreens is replacing that program with a new, more personalized version called myWalgreens that is “coming soon.”

Lowe’s is appealing to professional customers with the launch of its first loyalty program, Lowe’s for Pros.

The retailer is luring in new parents by significantly lowering the purchase threshold shoppers need to meet in order to qualify for its "Every Day is Baby Day" bulk-purchase incentive. 

PetSmart recently dropped an augmented reality Snapchat lens spotlighting the Thrive private label for reptiles it rolled out last year.

Procter & Gamble continued to spotlight its revamped, cause-focused rewards program and encourage consumers to "do some good" in the August edition of brandSaver.

The drugstore chain leveraged its Register Rewards program in July to spotlight its “family of brands.”

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