​​​​​​​Loop Now Available Throughout Contiguous U.S.


Loop, the circular shopping platform launched in 2019 by Trenton, N.J.-based TerraCycle, is now available in every ZIP code in the 48 contiguous states.

The platform’s initial pilot phase has expanded to an unlimited number of users nationwide. Since its launch in 2019 in the Northeast U.S. and Paris – and this year in the UK – Loop has seen substantial growth in its brand partners and product assortment with more than 80 brands and 400 products, as well as more than 100,000 people signed up for the service.

Loop enables consumers to shop for brands in durable packaging that is reused until the end of its life, creating a circular system designed to put an end to disposable single-use packaging. Companies such as Unilever and Nature’s Path as well as independently owned businesses such as Reinberger Nut Butters, Melanin Essentials and Soapply have joined Loop and rethought their packaging to make it durable.

“Consumers across the country have urged us to bring Loop to them so we’ve scaled as quickly as possible to make that happen,” said Tom Szaky, founder and CEO of Loop and TerraCycle. “With consumers shopping more and more online this year, the need for our sustainable, waste-free solution has become even more important."

U.S. consumers can order more than 100 products from more than 30 brands in categories ranging from beauty to grocery to household goods with that assortment expected to double by year’s end.

While available solely online today, Loop will be available in stores when it is embedded in its retail partners brick-and-mortar spaces in 2021. Next year, consumers will be able to shop for Loop products in select Kroger stores in the United States. Also in 2021, Loop is scheduled to expand to Canada, Australia and Japan.