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03/16/2017

Kraft Macaroni & Cheese 'Trolls' Floor Cling

When Kraft Heinz did a major tie-in with DreamWorks’ “Trolls” movie, it pulled out all the stops to get the word to shoppers. This can’t-miss floor decal was perfectly positioned in front of the full section of Kraft Macaroni & Cheese packages. I can vouch for it being effective as I had to wait to take this picture while a mom and her young child debated which flavor to get.

— From 'Ricci at Retail,' published April 2017

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