Kellogg Co. has teamed up with Publix to elevate the CPG giant’s breakfast offerings through an account-specific, bulk-purchase incentive.
The month-long “Let’s Breakfast Together” promotion encourages Publix shoppers to purchase $30 worth of participating Kellogg’s breakfast items, including cereals and frozen food, from May 21 to June 20 to earn a $10 store gift card by mail.
Kellogg's Family Rewards loyalty members redeem the offer by uploading a photo of their qualifying receipt(s) to a dedicated promotional page within the rewards website (kfr.com/publixbreakfast).
An account-specific “let’s breakfast together” freezer cling positioned near Eggo waffles and other eligible product from the manufacturer touts the offer. The cling also depicts a QR code linking shoppers to the Kellogg’s promotional page.
Other support spotted by the Institute includes a feature in Publix’s bi-weekly Extra Savings circular, as well as manufacturer-commissioned blog posts from singularly focused blog “I Heart Publix.” Kellogg’s is also running dedicated display ads on the blog’s website linking to the promotional page.
Participating Kellogg’s brands include Pop-Tarts, MorningStar Farms, Eggo, Corn Flakes, Special K, among others.