A touchpoint revolution is in progress, and brands and retailers need to adjust to in order to break through the clutter and avoid causing shopper fatigue, says Kantar’s Lei Duran. That will be the focus of her session at the Path to Purchase Institute's Digital Shopper Commerce Forum, a virtual event taking place June 15 and 16.
The session, titled “Power of Connection: Navigating the Touchpoint Revolution,” takes place at 2:25 p.m. EDT on Wednesday, June 16.
Look at the role of social platforms in shopping to understand where shoppers are looking for inspiration, engagement, rewards and entertainment
Dive into the world of influencers within these platforms and the power they have in this new ecosystem
Provide best-practices and a roadmap to consider to deliver brand results across retailers.
The rapid proliferation of new tools, platforms and ad unit innovation requires marketers to be savvy and make smart, deliberate choices about which touchpoints to activate at specific times to stimulate desired behavior change.
The Digital Shopper Commerce Forum delves into the topic of “shoppable media.” It will explore key engagement strategies and tactical innovations that are driving success with today's omnichannel shoppers.