Jose Cuervo Brings Sweeps to Walgreens

Tim Binder
Executive Editor
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graphical user interface, website

Proximo Spirits, importer and distributor of Jose Cuervo tequila in the U.S., brought a national sweepstakes to Walgreens for the Cinco de Mayo holiday via QR codes that appear on dedicated floorstands and link to an online quiz asking consumers to vote for their favorite type of margarita.

After voting for either a “Classic,” “Passionate,” “Bold,” “Smooth” or “Bubbly” margarita on Proximo’s website, consumers can enter a sweeps that runs April 1 through June 30 and awards five $500 unspecified gift cards. Rocky Hill, CT-based Avid Marketing Group administers.

The site also provides recipes for the specific tequila drinks and offers a $10 coupon for the purchase of two qualifying tequila items at retail or $5 off a drink or bottle purchase on-premise.

Additionally on the floorstands, neckhangers promise a $4 rebate by mail with purchase of one qualifying Jose Cuervo bottle, valid April 1 through June 30.

Proximo Spirits plugged the sweeps at other retailers as well, including  Niemann Foods' Harvest Market in Champaign, IL.