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03/03/2021

J&J Invites Kroger Shoppers to 'Finish Strong'

Cyndi Loza
Associate Editor, Path to Purchase Institute
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Johnson & Johnson's Listerine is using a sponsored Facebook update to direct consumers to Kroger.

Spotted last month, the update highlights the brand's ability to kill millions of germs brushing misses and encourages Kroger shoppers to "finish strong" with Listerine mouthwash, which kills "99% of germs." The update directs shoppers to an e-commerce page for Listerine on kroger.com. 

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