Jewel-Osco additionally staged a giveaway with Voss of Norway ASA that awarded a $500 gift card to any Albertsons-affiliated banner and a Weber Spirit II grill. To enter, participants had to have proof that they attended a virtual Chop and Shop class (i.e. a screenshot or registration email), and had to post to a social media account using the hashtag #ChopAndShopAtJewel and tagging @JewelOsco @GT_Eating @VossWorld and @WeberGrills. The winner was chosen at random and revealed during the June 18 Chop and Shop event at 5:55 p.m. CT.
The microsite additionally plugged a nationwide “Thrilling Grilling” sweeps and daily instant-win games from Saputo Cheese’s Treasure Cave by inviting consumers to “win a Weber grill and other grilling prizes all summer long” and directing them to treasurecavegrilltowin.com to enter daily from Jan. 1 through Aug. 31. The brand will award three grand-prize Weber gas grills as well as daily of daily prizes including a Weber Go Anywhere grill and a Weber premium grill set. Nashville-based Southern Made and Chicago-based Hangar 12 administer.