Supply chain analytics provider RSi has become a stand-alone operating subsidiary of IRI. Adding RSi’s supply chain offerings to IRI’s existing supply chain capabilities integrates currently disparate data assets. The partnership provides end-to-end supply chain visibility and enables clients to better identify and address operational bottlenecks and inefficiencies.
As part of the merger, RSI’s Ansa solutions will be offered by IRI’s Media Center of Excellence. Ansa provides ad networks intelligence to plan target, optimize and measure their campaigns based on daily store-level sales and inventory. Other benefits to clients include expanded market coverage, opportunities for stronger collaborations between retailers and manufacturers, and augmented decision-making via IRI’s technology. “The investment in RSI to enhance our supply chain optimization capabilities is a direct response to our clients’ needs as they navigate disruption caused by the COVID-19 pandemic,” IRI president and CEO Andrew Appel said in a media release.