More Blog Posts In This Series
It’s nice to “meet” all of you, our readers! My name is Jessie Dowd and I recently joined the Institute and Path to Purchase IQ as Editorial Director.
As I checked the hockey scores on NHL.com, I ran into an ad for my favorite chocolate candy brand. “Shop now,” it invited me, and when I took the click-bait it brought me to a landing page on the brand’s website.
I remember my path to purchase history fairly well, so I don’t have to worry about repeating it.