For 26 years, the annual Trends Report has examined the points-of-view and worries keeping executives up at night as they strive to better engage and convert shoppers. With this research, Institute staff can paint a representative picture of the overall market, including an exploration of retailer media networks, tangible concerns about effective marketing and merchandising strategies and shifts in consumer demand and shopper behavior. Look back at some of last year's 2021 results and insights here.
Every respondent who completes this survey will be entered in a drawing to win one of four $100 Amazon gift cards. Responses will be accepted through 7 p.m. EDT, Oct. 27, 2021.