Institute Advisory Board
A group of leading executives devoting their time, expertise and passion for the industry to serve as official advisors for the Path to Purchase Institute.
Vanessa Bueno
Principal
Savvy Design
Heather Campain
Senior Director, Strategy and Transformation, Walmart
PepsiCo
April Carlisle
Vice President, Shopper Marketing
Coca-Cola Co.
Heidi Froseth
Omnicommerce Industry Leader & Consultant
Omnicommerce Vanguard
Tracy Galindo
Managing Director
GT Universe
Carlos Garcia
Industry Manager, CPG-Retail
Facebook
Byron Gilstrap
Global Lead, Retail E-commerce Platforms Capability
Kellogg’s
Howard Klein
Group Management Director
FCB/Red
Kelly Marsh
Director, Coffee Experiences, Industry Affairs and Capabilities
Nestle Starbucks Coffee
Brian Messerschmitt
Vice President, Shopper & National Marketing
Albertsons Companies
Laura Moser
Director, Business Leadership & Client Development
HMT Associates
Alicia Mosley
Vice President of Marketing, Keebler
Ferrara
Jay Picconatto
Marketing Director, Shopper Marketing
General Mills
Rob Rivenburgh
CEO North America
The Mars Agency
Dan Sabanosh
Director, Shopper Marketing
Great Northern In-Store
Jon Schultz
Managing Director
TPN Retail
Mark Williamson
Head of Retail Partnerships
Peapod Digital Labs
Jason Young
Digital Commerce Expert/Consultant