Institute Advisory Board

A group of leading executives devoting their time, expertise and passion for the industry to serve as official advisors for the Path to Purchase Institute.

Vanessa Bueno
Principal
Savvy Design

Heather Campain
Senior Director, Strategy and Transformation, Walmart
PepsiCo

April Carlisle
Vice President, Shopper Marketing
Coca-Cola Co.

Heidi Froseth
Omnicommerce Industry Leader & Consultant
Omnicommerce Vanguard

Tracy Galindo
Managing Director
GT Universe

Carlos Garcia
Industry Manager, CPG-Retail
Facebook

Byron Gilstrap
Global Lead, Retail E-commerce Platforms Capability
Kellogg’s

Howard Klein
Group Management Director
FCB/Red

Kelly Marsh
Director, Coffee Experiences, Industry Affairs and Capabilities
Nestle Starbucks Coffee

Brian Messerschmitt
Vice President, Shopper & National Marketing
Albertsons Companies

Laura Moser
Director, Business Leadership & Client Development
HMT Associates

Alicia Mosley
Vice President of Marketing, Keebler
Ferrara

Jay Picconatto
Marketing Director, Shopper Marketing
General Mills

Rob Rivenburgh
CEO North America
The Mars Agency

Dan Sabanosh
Director, Shopper Marketing
Great Northern In-Store

Jon Schultz
Managing Director
TPN Retail

Mark Williamson
Head of Retail Partnerships
Peapod Digital Labs

Jason Young
Digital Commerce Expert/Consultant