Instagram Enhances 'Stories' Tool
Instagram has rolled out enhanced features to its "Stories" tool, which lets users not just post one photo on Instagram but post a “story,” or a slideshow of photos that highlight a day or maybe a trip you went on. Snapchat does this too. Instagram Stories can also link to a website outside the app for more information – a “See More” link. So a brand account like Coca-Cola, for example, can include a “See More” link within a story it posted that sends a consumer to a brand page. Other features include an easier way to create a “Boomerang” video, which is a series of photos collected and recorded as a mini video, kind of like a gif. Boomerang is now an option under the record button when getting ready to snap a pic. A cool feature is the “Mentions” tool that enables a user to mention someone in a photo. It’s kind of like Twitter in that you add the “@” symbol and then their Instagram handle, but when viewing the story, a bubble pops up over the added handle name so viewers can click and be sent to that profile. Outside of “Stories,” Instagram has also enabled users to send direct private photos and videos that will disappear.