Considering the rise of online grocery shopping in the past year, Instacart's Ryan Mayward will share how brands can rethink their strategies to win in the digital aisles during the Path to Purchase Institute’s first Digital Shopper Commerce Forum June 15-16.
The session, titled "Insights in Context: A Q&A with Instacart," takes place at 12:10 p.m. EDT on Wednesday, June 16. Mayward, Instacart's vice president of sales, will share his thoughts on the rise of online grocery and provide a deeper understanding of shopper behavior in the digital aisles during a candid conversation with Institute editor-in-chief Peter Breen.
In addition to his work at Instacart, Mayward's insights are informed from nearly a decade spent at Amazon on the core team responsible for building and leading the retail giant's advertising business.
The Digital Shopper Commerce Forum delves into the topic of “shoppable media.” It will explore key engagement strategies and tactical innovations that are driving success with today's omnichannel shoppers.