Insights & Analytics

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Insights & Analytics

Actionable information to help brands develop better strategies for collecting, managing, analyzing and executing the consumer and shopper data needed to develop better go-to-market strategies. Topics include consumer insights, shopper insights, business intelligence, demand planning and demand data analytics.

InMarket Retailer Visitation and Loyalty Report: Q3 2020

Visitation patterns to top retailers in the U.S. tracked by location data company InMarket showed trip frequency and dwell times making a tentative turnaround at some retailers.

Brands are preparing for what appear to be permanent changes in traditional behavior The COVID-19 pandemic triggered wild shifts in consumer behavior, forcing brands and retailers to adapt to drastically altered shopping preferences, supply chain upheaval, mandated changes to store operations and

The COVID-19 pandemic has unquestionably advanced the adoption of innovation and technology by retailers and shoppers and contributed to a more rapid change in the evolving face of retail.

Bliss will use Alloy to analyze point-of-sale trends across retailers, pinpoint opportunities at the SKU and store level, prevent out-of-stocks and track the impact of marketing activities.

​​​​​​​Bazaarvoice offers new actionable insights are designed to help brands focus their user-generated content strategy and resources to win at retail.

Who's Who Insights & Analytics 2020

Our annual report spotlights more than 175 executives who are leading the insights and analytics functions at their companies.

​​​​​​​It was 2012 and Kyle Rhodes was due for a job change. After spending time at places like Cadbury, Dr Pepper/Snapple, PepsiCo and Mission Foods as well as running his own consulting practice, the thought of working on something outside of food and beverages was refreshing.

​​​​​​​Phil Lardner’s entire career has been spent in fast-moving consumer goods. He previously headed the marketplace analytics teams at Kraft and Conagra Brands before joining Clorox in 2017.

​​​​​​​Susan Lambert has held past management positions in marketing and sales at Procter & Gamble, the Coca-Cola Co., Nielsen and Catalina Marketing.

At the start of her career, Peri Mendelson stumbled across opportunities, not realizing they would shape her future. She began in sales at Del Monte Foods before moving to Nielsen, where she gained her analytical prowess.

The Path to Purchase Institute has joined with more than two dozen of its member organizations to solve one of the industry’s greatest challenges: accurately measuring the full impact of shopper marketing on brand success.

Brittany Anderson didn’t know that she had roots in the cheese industry until she accepted her first job out of college at DCI Cheese Co.

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