Insights & Analytics

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Insights & Analytics

Actionable information to help brands develop better strategies for collecting, managing, analyzing and executing the consumer and shopper data needed to develop better go-to-market strategies. Topics include consumer insights, shopper insights, business intelligence, demand planning and demand data analytics.

Navigating the New Normal in Consumer Goods

Instead of waiting patiently for the return of pre-pandemic norms, brands must be proactive in playing offense, positioning themselves to win in the “new normal.” Here are the four steps they should take to get there with confidence and success.

Trax, Nielsen Offer Deeper Shelf Insights

Enhanced Shelf Pulse data platform provides CPG brands with shelf insights and intelligence.

Gaps across people, processes and systems keep supply chain teams in reactive mode — even in “normal” times.

Post-pandemic, how can CPGs prepare for demand and channel changes to optimize their supply chains and be ready to meet shoppers wherever they are? AI can help.

Created by Cadent Consulting Group and Fetch Rewards, the “CPG Clarity Study" will be issued monthly to industry leaders across the consumer packaged goods industry.

All the top retailers in the U.S. experienced a drop in trip frequency in the first quarter of 2020, as revealed by consumer visitation patterns tracked by location data company InMarket.

As many shoppers have changed their usual shopping habits amid the coronavirus, some food retailers and brands are winning over new shoppers, per a study from research consultancy Magid.

An Accenture survey indicated that the crisis is also causing consumers to more seriously consider the health and environmental impacts of their shopping choices, among other things.

A new survey from Brick Meets Click/Symphony RetailAI provides fresh insights into the latest boost in e-commerce grocery sales and new adopters.

Retail vertical growth

Consumers shift priorities to spending more in food/beverage and health/beauty categories.

What Consumers want in the COVID-19 Age

Here’s what more than 700 folks shared with Influence Central about life since the stay-home economy went into effect.

The Resonate Coronavirus Connected Flash study posed more than 100 questions in March to nearly 5,000 consumers. Here are some results.

Consumer Confidence Q1 2020

A series of cascading events ahead will cause a global drop in consumer confidence, The Conference Board and Nielsen’s survey says.

In an exclusive survey, consumer goods executives say they're dealing with short-term promotional upheaval and concerned about future programs.

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