Insights & Analytics

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Insights & Analytics

Actionable information to help brands develop better strategies for collecting, managing, analyzing and executing the consumer and shopper data needed to develop better go-to-market strategies. Topics include consumer insights, shopper insights, business intelligence, demand planning and demand data analytics.

Profile: Kyle Rhodes, Director of Mobile Shopper Insights, Samsung Electronics America

​​​​​​​It was 2012 and Kyle Rhodes was due for a job change. After spending time at places like Cadbury, Dr Pepper/Snapple, PepsiCo and Mission Foods as well as running his own consulting practice, the thought of working on something outside of food and beverages was refreshing.

Who's Who Insights & Analytics 2020

Who's Who in Insights & Analytics 2020

Our annual report spotlights more than 175 executives who are leading the insights and analytics functions at their companies.

​​​​​​​Bazaarvoice offers new actionable insights are designed to help brands focus their user-generated content strategy and resources to win at retail.

​​​​​​​Phil Lardner’s entire career has been spent in fast-moving consumer goods. He previously headed the marketplace analytics teams at Kraft and Conagra Brands before joining Clorox in 2017.

​​​​​​​Susan Lambert has held past management positions in marketing and sales at Procter & Gamble, the Coca-Cola Co., Nielsen and Catalina Marketing.

At the start of her career, Peri Mendelson stumbled across opportunities, not realizing they would shape her future. She began in sales at Del Monte Foods before moving to Nielsen, where she gained her analytical prowess.

The Path to Purchase Institute has joined with more than two dozen of its member organizations to solve one of the industry’s greatest challenges: accurately measuring the full impact of shopper marketing on brand success.

Brittany Anderson didn’t know that she had roots in the cheese industry until she accepted her first job out of college at DCI Cheese Co.

Visits to most top retailers in the U.S. continued to drop in the second quarter of 2020, building on a sweeping decline in trip frequency that began the prior quarter as the COVID-19 pandemic kept shoppers at home. Yet there were some bright spots.

Instead of waiting patiently for the return of pre-pandemic norms, brands must be proactive in playing offense, positioning themselves to win in the “new normal.” Here are the four steps they should take to get there with confidence and success.

Enhanced Shelf Pulse data platform provides CPG brands with shelf insights and intelligence.

Gaps across people, processes and systems keep supply chain teams in reactive mode — even in “normal” times.

Post-pandemic, how can CPGs prepare for demand and channel changes to optimize their supply chains and be ready to meet shoppers wherever they are? AI can help.

Created by Cadent Consulting Group and Fetch Rewards, the “CPG Clarity Study" will be issued monthly to industry leaders across the consumer packaged goods industry.

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