Insights & Analytics

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Insights & Analytics

Actionable information to help brands develop better strategies for collecting, managing, analyzing and executing the consumer and shopper data needed to develop better go-to-market strategies. Topics include consumer insights, shopper insights, business intelligence, demand planning and demand data analytics.

Virtual Roundtable: Rethinking Shopper Engagement During the COVID-19 Crisis

Join a panel of experienced industry thought leaders as they examine how leading brands and retailers are confronting the current climate by addressing the immediate needs of shoppers and retailers in a lively, interactive virtual roundtable that will include audience Q&A.

Grocery merchandising

COVID-19: What Grocers Can Do

As the world grapples with COVID-19, Mercatus shares stats about high-performing product categories and insights for grocers to handle the situation.

Numerator

The weekly index aims to to inform brands, retailers and others of the virus' impact on fast-moving consumer goods retail sales.

CBD

Catalina Marketing takes a deep dive into its Buyer Intelligence database to identify hot shopping trends related to three categories.

Path to Purchase IQ looks at emerging technologies. This week: Digital Spaces’ retail management solutions.

Path to Purchase IQ looks at emerging technologies. This week: Cobbler Tech’s data aggregation software.

Numerator

The Path to Purchase Institute shines a spotlight on one of its members, Numerator.

As retailer-operated media platforms grow in number and prominence, manufacturers must decide how best to use them — and who should pay the tab.

​​​​​​​Here we provide a brief overview of the entire agenda from the Path to Purchase Expo – the Path to Purchase Institute’s flagship event – which took place Nov. 13-14 in Chicago.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase. Includes a spotlight on trade promotion management.

A group of leading executives are devoting their time, expertise and passion for the industry to serve as official advisors for the Path to Purchase Institute as it seeks to develop new and better ways to serve members.