Insights & Analytics

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Insights & Analytics

Actionable information to help brands develop better strategies for collecting, managing, analyzing and executing the consumer and shopper data needed to develop better go-to-market strategies. Topics include consumer insights, shopper insights, business intelligence, demand planning and demand data analytics.

Study Indicates Shoppers Like New Retailers, Brands

As many shoppers have changed their usual shopping habits amid the coronavirus, some food retailers and brands are winning over new shoppers, per a study from research consultancy Magid.

Study Shows Shifting Consumer Purchase Priorities

An Accenture survey indicated that the crisis is also causing consumers to more seriously consider the health and environmental impacts of their shopping choices, among other things.

All the top retailers in the U.S. experienced a drop in trip frequency in the first quarter of 2020, as revealed by consumer visitation patterns tracked by location data company InMarket.

A new survey from Brick Meets Click/Symphony RetailAI provides fresh insights into the latest boost in e-commerce grocery sales and new adopters.

Retail vertical growth

Consumers shift priorities to spending more in food/beverage and health/beauty categories.

What Consumers want in the COVID-19 Age

Here’s what more than 700 folks shared with Influence Central about life since the stay-home economy went into effect.

An Exclusive Study in Shopper Perceptions and Retail Preferences from The Coca-Cola Co.

The Resonate Coronavirus Connected Flash study posed more than 100 questions in March to nearly 5,000 consumers. Here are some results.

In an exclusive survey, consumer goods executives say they're dealing with short-term promotional upheaval and concerned about future programs.

Consumer Confidence Q1 2020

A series of cascading events ahead will cause a global drop in consumer confidence, The Conference Board and Nielsen’s survey says.

Catalina Covid-19 Map

Flour, baking mixes and cleaning supplies are still hot sellers during the pandemic.

Sellics

E-commerce software provider Sellics shares insights on Covid-19’s impact at e-retail and shopping behavior.

Exclusive research from Coca-Cola identifies key factors for building shopper loyalty at the channel level.

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