InMarket will host a webinar at 2 p.m. EDT on Tuesday, Sept. 28, that will help innovative brands understand how their marketing strategies impact shoppers’ in-store behaviors.
The webinar will serve as a complement to the Forrester Total Economic Impact (TEI) study, which quantifies the economic value that organizations may realize when deploying the InMarket LCI solution to measure omnichannel marketing campaigns.
Titled “The Total Economic Impact (TEI) of InMarket's LCI Attribution Solution,” the webinar will cover the following topics:
Increased income from return on ad spend (ROAS).
Increased income from improved consumer loyalty.
Cost savings from media mix and channel optimization.
Improved efficiency to campaign analysis.
Michael Della Penna, chief strategy officer at InMarket, will moderate a panel discussion with Nick Mayberry, Forrester TEI consultant at Forrester, and Rachel Stephens, group vice president, digital marketing & loyalty, at Belk, a Charlotte, N.C.-based department store chain.