InMarket Appoints New President

Jacqueline Barba
Digital Editor
Jacqueline Barba profile picture

Location data company InMarket has appointed industry veteran Todd Morris as president, effective immediately. With over 25 years of experience in high-growth, data-driven businesses, Morris will lead the company's expansion of strategic solutions that power growth for leading brands.

Morris joins InMarket from Label Insight where he served as CEO until their acquisition by NielsenIQ in May. As CEO, Todd Morris scaled the business to become the world's largest product attribute metadata platform and was named one of the Top 20 Retail Tech CEOs of 2021. Prior to Label Insight, Morris served as global president of Catalina Marketing where he tripled revenue through network expansion, product innovation and industry relationships. While at Catalina, Morris initiated and served on the board of NCSolutions for five years. Previously, Morris served in various leadership roles in Procter & Gamble's multi-billion-dollar laundry & cleaning products business.

"We are thrilled to welcome Todd Morris as our President to spearhead our next chapter of acceleration," said Todd Dipaola, CEO and founder of InMarket. "Since joining our Board 2 years ago, Todd has consistently provided sage perspective and made an indelible mark on supporting our mission. We're looking forward to his leadership and experience as we enter our second decade of helping clients accelerate growth."

Todd Morris' hiring comes amidst rapid expansion for the company, with over 30% year-over-year organic growth and $100 million in 2020 revenue, according to a press release from InMarket. In addition, the company has further grown from the acquisition of the data and technology assets of NinthDecimal, Key Ring, Out of Milk and ThinkNear, without a single dollar from VC or PE financing. The company continues to garner industry recognition, with the GeoLink and InMarket platforms being recognized as the Best Mobile Marketing Platform and Best Location Data Platform in the Digiday Technology Awards in 2019 and 2020.

"InMarket has the proven ability to drive growth and return on advertising spend for the fastest growing brands in the world," Morris said. "I've been highly impressed with the 360-degree closed loop marketing solution that Todd Dipaola and this highly talented team have created.  InMarket's first party data powers a growth engine that enables brands to plan, execute and measure omni-channel programs from planning to purchase in a seamless solution.   I look forward to building on InMarket's success, deepening connection with clients, and delivering value to our partners for many years to come."

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