Jim Cusson (left), Theory House founder and president; Beverly Stotz (right), CMO, Illy Caffé North America
Theory House founder and president Jim Cusson will join Illy Caffe North America chief marketing officer Beverly Stotz to discuss how brands can engage Millennials by tapping into their passion during a May 16 session at the Path to Purchase Summit.
Millennials today are savvy when it comes to shopping and they seek out brands that deliver transparency and authenticity. Since 1933, Illy has been serving the unmistakable velvety taste of its coffee around the globe and has operated in a way that has strong appeal to the values of Millennials. The May 16 P2PSummit session will detail how Illy activated core tenants of its brand to reach this audience with an omnichannel promotion that centered around the idea of enjoying coffee as a way to fuel passion in their lives.
Cusson is the leader and architect of Theory House, a creative agency with expertise in retail experience. He has been an integral part in supporting success for brands including Google, Pepsi, McCormick, Starbucks, Delta Faucet, Food Lion and The Fresh Market. Stotz oversees marketing of the Illy brand in the U.S., Canada and Mexico. She is responsible for developing the brand across all channels and touchpoints in North America, including company-owned retail and franchise locations.
The Path to Purchase Summit will be held May 15-17 in Ft. Lauderdale, FL. For more information and to view the full agenda, visit the event’s website.