Mobile rewards platform Ibotta, Denver, has launched Ibotta Go, a self-service platform that provides emerging CPG brands with access to customers through a cash-back rewards programs. By streamlining the client experience, Ibotta Go gives emerging brands the opportunity to drive awareness and trial while gleaning valuable retailer and consumer-level insights at an affordable price point.
Ibotta Go is designed for emerging brands, targeting offers to identified retailers in specific regions. Brands can choose to focus promotional spend on supporting specific retailers or boosting awareness and sales across the full retail distribution channel.
“While today’s world feels uncertain, our mission at Ibotta remains the same: We want to make every purchase rewarding, whether our Savers are buying something from a major brand or an up-and-coming one,” Bryan Leach, Ibotta CEO and founder, said in a media release. “At a time when our users are looking for every opportunity to stretch their dollars further, and emerging brands are struggling to stay competitive, Ibotta Go is here to help.”
To launch a promotional program, brands select an Ibotta Go package, input product descriptions and MSRPs, then specify at which retailers the offer will be available. From there, brands can monitor performance within a self-service portal and are alerted via email when milestones are achieved.