Ibotta Enlists CPGs to Take on Paper Couponing Waste

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Ibotta Enlists CPGs to Take on Paper Couponing Waste

By Path to Purchase Institute Staff - 04/22/2020

Mobile rewards provider Ibotta is teaming with more than 20 consumer packaged goods manufacturers to raise awareness about paper waste in a campaign timed for Earth Day on April 22.

The company and a coalition of CPG manufacturers including Nestle, Danone, Clif and Honest Company are partnering with the nonprofit Trees for the Future to stage a month-long event that kicked off April 14.  

Over 37,000 trees are wasted each day on unused paper coupons, according to information released by Ibotta. To address this impact on the environment, the company is partnering with Trees for the Future to plant up to 1 million trees. 

Ibotta’s website features a “tree tracker” sponsored by General Mill’s Nature Valley brand that updates the initiative’s progress in real time. The site also showcases cash-back offers and other promotions from a list of CPG partners that have committed to reducing or eliminating paper couponing by 2021. That list also includes American Licorice Company, Ban Deodorant, Edgewell Personal Care, Elmhurst, John Frieda Hair Care, Eat Just, Luvo, New Belgium Brewing, Pacific Foods, Perfect Snacks, Post Consumer Brands, Rosina Foods, RxBar, Similasan, Trans-Ocean and Two Good. 

These partners have committed to reduce or eliminate paper couponing by 2021.

“New Belgium believes in honoring nature at every turn of the business and we're thrilled to partner with another thoughtful company like Ibotta,” said Katie Wallace, the beer maker’s director of social and environmental impact. “By using electronic offers and planting more trees, we can preserve our forests for adventure, celebration, and to sustain life.

“Forests help clean our air and water, provide habitat for wildlife, support a healthy climate, and so much more,” said a Clif Bar spokesperson. “Today, wildfires, drought, and other climate change-related impacts have put forests at risk. That's why Clif Bar is on a mission to plant 1 million trees by 2025 and partnering with Ibotta and other groups to support critical tree planting programs.”