Ibotta, Brands Are ‘Here to Help’

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Ibotta, Brands Are ‘Here to Help’


Denver-based mobile rewards platform Ibotta is partnering with multiple CPG brands to launch a “Here to Help” campaign that will help consumers stretch their dollars further. Ibotta and its brand partners are committing more than $10 million in dedicated cash back offers on grocery and consumables to consumers in the U.S. via the Ibotta platform. Among the participating brands are Tic Tac, Kellogg’s, Huggies Pull-Ups, Flipz and KIND.

“Pull-Ups is proud to support Ibotta’s ‘Here to Help’ campaign as many parents need extra support and encouragement during this challenging time,” Martin Knight-Jones, general manager for Huggies Pull-Ups, said in a media release. “With stay-at-home orders in place, we know many parents have decided to start potty training and Pull-Ups is proud of our long-standing relationship with Ibotta to help parents put a little more money back in their pockets.”

“As a brand, we are cheering on everyone knowing they are doing their best and we hope that Flipz can be an easy way for families to celebrate the small wins and share a moment of joy together,” said Carlos Canals, Pladis managing director – Americas, in the release.

When Ibotta users purchase participating brand items, they immediately receive cash back in their Ibotta account, which they can send to PayPal, or redeem for gift cards at stores including Walmart and Amazon.

“Ibotta’s mission is to make every purchase rewarding, and in this period of crisis, we want to help consumers get what they need while also helping them save money – something that many individuals and families now have no choice but to prioritize,” said Ibotta COO Kane McCord in the release.