As 2021 comes to an end, I am thrilled to dedicate a large chunk of our last issue of the year to showcase the winners of our annual Women of Excellence Awards and the inaugural OmniShopper Awards.
The opportunity to acknowledge outstanding achievements and excellence in an industry via special awards programs is, hands down, the best part of my job as a magazine editor. Shining the light on the companies and individuals who are excelling in their channels and fields is a cherished responsibility that I do not take lightly — plus, it’s loads of fun. I love the excitement of notifying a winner — the surprise, joy and sometimes disbelief in their voice, or the all-caps, exclamation-point-heavy email reply graciously accepting. It’s truly such an honor to be a part of it all.
With that said, the awards competition process is not all moments of delight. It can be quite a grueling undertaking — methodically collecting, organizing, packaging and evaluating large volumes of entries. For both of these awards competitions combined, we received hundreds of entries.
Luckily, we here at the Path to Purchase Institute are not left alone to the agonizing task of selecting the standout winners, thanks to the help of our expert judging panels. I’d like to extend a HUGE thank you to all of our 2021 judges for volunteering their time and expertise to meticulously review, score and select winners from an amazing pool of candidates and campaigns. It was no easy feat, and we could not have done it without them.
You can dive into the 20 campaigns that rose to the top as winners of our first-ever OmniShopper Awards program, which is the only recognition designed to honor excellence in shopper engagement across the entire path to purchase. Much like the Institute’s now-retired Design of the Times Awards, which ran for the last 26 years, the new program celebrates in-store marketing in all its forms (and across 12 categories this year), including newer tools like retail media and traditional methods like in-store displays.
Also, we feature the Women of Excellence Award winners, totaling 37 standout female executives across six categories: Executive of the Year, Mentorship, Technology, Innovator, Community Impact and Business Excellence. While their perspectives and career journeys are unique and diverse, they all hold one thing in common: their stories are inspiring. We hope that by getting to know them on this magazine’s pages, you’ll too be invigorated by these influential female leaders. I know I was.
Congratulations to all of our Women of Excellence and OmniShopper Award winners for 2021 — 2022 has some big shoes to fill!