Helium 10 Expands Resources to Sellers

Jacqueline Barba
Associate Editor
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Helium 10, a software company for e-commerce sellers, has expanded its offerings so that Amazon sellers looking to expand and existing sellers can harness Helium 10’s data, community of sellers and educational materials to maximize the impact of their business and grow revenue.

With this new expansion including product research, keyword and profitability solutions, Helium 10, which is owned by e-commerce growth platform Assembly, is bringing its data, insight and resources to support existing businesses on In addition, other Helium 10 sellers who are new to this marketplace and want to expand their business and sell on, which has over 100 million unique viewers to its site each month, according to a new media release from the software company.

Helium 10 says over one million small business owners, solopreneurs and merchants of all kinds have used its software to grow and scale their e-commerce businesses on Amazon. This expansion allows current sellers to utilize Helium 10’s tools to revitalize their existing operations and empowers Helium 10 sellers on Amazon to tap into’s robust marketplace in a data-driven manner for the first time.

Sellers across the Amazon and Walmart’s e-commerce space can now access functions such as: 

  • Xray, which allows sellers to compare both and Amazon’s product data.
  • Cerebro and Magnet, new search functions that provides merchants with insights into keywords searched on’s marketplace, and to expand beyond Amazon. 
  • Profits, which brings sales and performance analytics tools to sellers, helping them analyze business trends and product performance.

In the coming months, Helium 10 will bring additional tools for to market and supplement the tools with education resources to “excite and empower” sellers. is a massive opportunity for e-commerce merchants, but many have little to zero guidance on how to excel in the space,'' said Bradley Sutton, Helium 10's chief evangelist and director of training, in the release. “Helium 10 is democratizing online marketplaces with this expansion, allowing our sellers to level up their businesses with ease and providing them with product analytics, insights and opportunities to grow profitability.”