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10/21/2020

Hallmark Primes E-Commerce Initiative at Walgreens

Tim Binder
Executive Editor
Tim Binder profile picture

Walgreens stores are distributing a free Hallmark greeting card to shoppers at checkout as part of the card manufacturer’s “Put more care in the world” campaign, while also promoting a “coming soon” e-commerce initiative for the brand on the drugstore chain’s website.

In one instance, the store associate handed over the card, an envelope and an informational take-one explaining the effort along with the receipt.

The card itself had a “This is a paper hug…” message on the front and a “…with your name on it” note on the inside. The back side of the card said it was created exclusively for Walgreens.

The take-one said Hallmark and Walgreens are giving away more than a million free cards while also promoting the soon-to-be available capability to shop Hallmark on walgreens.com. Currently, any Hallmark cards sold on walgreens.com are “not sold in stores.” The coming service apparently will allow shoppers to buy online the cards that are available in stores and then pick them up in-store, curbside or at the pharmacy drive-thru.

With the holidays approaching and COVID-19 concerns still present, it’s a seemingly safer way to shop greetings cards than simply browsing at the shelf in stores. It's the latest collaboration between the partners that has touched individual consumers and shoppers.

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