Shoppers can also virtually clip other H-E-B-generated digital coupons on heb.com or within the retailer’s app, and receive printed coupons on receipts and via publications like Sunday newspapers. Most coupons don't have a limit on redemption uses while valid.
In other digital moves, H-E-B on June 17 added a "Shop Now" button to its Facebook page, which links to the heb.com home page.
H-E-B's change in course on coupons comes at a time other retailers have been rethinking paper coupons as a way to reduce physical contact in stores and keep both shoppers and employees safe amid the COVID-19 pandemic. BJ's Wholesale Club temporarily suspended paper coupons in its clubs weeks ago and made all coupons in the BJ’s Savings Book catalog available digitally via bjs.com or the retailer's mobile app. The warehouse club added "a large assortment" of manufacturer coupons to its digital coupon offerings for members to virtually clip, automatically adding the savings to their membership card.