Growing Agency Acquires Walmart PDP Partner RichContext
The Stable, a commerce agency that supports consumer brands across brick-and-mortar, e-commerce and direct-to-consumer channels, has acquired Arkansas-based e-commerce technology company RichContext.
Founded in 2016, RichContext’s digital technology solutions have helped clients including General Mills, Johnson & Johnson, Nestle, Kimberly-Clark and Hasbro engage consumers and drive them to purchase. RichContext is also a Walmart Connected Content Partner for premium enhanced content services, where it helps brands develop impactful product detail pages on Walmart.com.
This acquisition, in addition to The Stable’s merger earlier in the year with Arkansas branding agency Kreative, will help strengthen the company’s omnichannel service offering to support brands across both physical and digital retail, including the rise in social selling that has accelerated during the COVID-19 pandemic.
“As the trend toward online shopping continues to accelerate and social commerce has emerged as a legitimate platform for consumers to discover and buy products, the acquisition of RichContext and its proprietary social commerce technologies will help us quickly become a leading solution for brands that need to penetrate the fast-changing world of e-commerce,” said Nik Larsen, The Stable's president .