Location-based marketing and advertising technology company GroundTruth is expanding its relationship with national hunger relief organization Share Our Strength’sNo Kid Hungry campaign to provide advertising and marketing solutions supporting the mission.
The company also joins No Kid Hungry’s network of corporate partners, which includes several retailers and U.S. restaurants. As a partner, GroundTruth will work with the on developing and activating food awareness marketing campaigns in communities across the country using a variety of different media formats including connected TV, mobile, desktop and social media. This also includes working closely with national restaurant brands to drive donations, community engagement, donating ad impressions and matching donations.
"Working with GroundTruth has been a natural fit for our mission to end child hunger in communities across the country," said Diana Hovey, senior vice president at Share Our Strength, in the release. "Their ability to provide us with a trusted, omnichannel marketing platform to help us find and connect with families who are in need of our services is invaluable to our mission.”
No Kid Hungry has been focused on ending childhood hunger since 2010 by launching and improving food programs aimed at providing all kids with healthy food. Since 2018, GroundTruth has been providing direct access to location-based marketing solutions through its self-serve ad platform to help No Kid Hungry reach relevant audiences, highlight community resources and drive awareness for meal services. The joint effort is part of GroundTruth Impact, a cause program focused on creating sustainable change in communities through GroundTruth's location-based advertising technologies.
GroundTruth first partnered with No Kid Hungry to provide support for the Dine for No Kid Hungry campaign in partnership with thousands of restaurant locations in 2018 and 2019.
Since then, GroundTruth has supported several other campaigns including a 2020 COVID-relief program focused on raising awareness for free meals during the pandemic. Also, during this past year, when deadly winter storms affected millions of Texas residents, GroundTruth supported No Kid Hungry by helping drive awareness of Supplemental Nutrition Assistance Program (SNAP) benefits for local areas. This campaign reached more than 6,000 people to help inform them about critical food benefits during the crisis.