Gopuff Launches Ad Platform with CitrusAd

The consumer goods and food delivery service has integrated into CitrusAd’s retail media platform and introduced Gopuff Ad Solutions.

Gopuff, a consumer goods and food delivery service, has integrated into CitrusAd’s retail media platform and introduced Gopuff Ad Solutions. The new platform enables partners to seamlessly plan, buy, measure and manage their ads on Gopuff’s website and app.

"With Gopuff's direct API integration into CitrusAd's retail media technology, brands can now advertise with Gopuff in three easy steps: select products, set budget, and bid,” Gopuff said in an announcement. “The CitrusAd integration makes it easy for brands to run in-app media placements of sponsored products or search ads to target and convert high-intent customers as they shop on Gopuff."

By directly integrating with CitrusAd's technology, it is now possible for brands to easily run more personalized and relevant, online and in-app Gopuff campaigns. Brands can engage Gopuff customers right at the point of purchase with sponsored product, search and display ads as they shop on Gopuff. The addition of Gopuff to CitrusAd’s already rapidly growing list of retailer partners further demonstrates the shift of digital advertising dollars into retail media and the opportunity it’s providing for e-commerce retailers in this country and around the world.

Gopuff has run successful managed campaigns for PepsiCo, Mars Wrigley, Kraft Heinz, Unilever and more from the first few weeks of the Gopuff Ad Solutions in-app pilot.

“By unifying supply chain, inventory, and merchandise with a powerful advertising platform, brands can now optimize and measure ad campaigns with an unprecedented amount of knowledge of product availability and consumer response,” said Daniel Slotwiner, Gopuff’s VP Measurement and Insights.