A Good Read on In-Store Behavior

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05/11/2021
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a man wearing glasses and smiling at the camera

Great Northern Instore was very excited to participate with the Path to Purchase Institute on this timely research project. (See Related Content.) We strive to bring the latest retail insights to our clients and translate those insights into successful retail activations. This past year, our course has been very different, and we felt the need to get an up-to-date read on shopping behavior.

Here are some of the key findings from our perspective:

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