Giant Co., Instacart Launch 'Instant Delivery' Chainwide

Jacqueline Barba
Associate Editor
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As part of its omnichannel growth, the Giant Company, in partnership with on-demand grocery service Instacart, has launched “Instant Delivery,” providing shoppers with convenience delivery in as little as 30 minutes. Launched across Giant Company stores on Sept. 28, the service is known as “Giant Instant Delivery” or “Martin’s Instant Delivery” depending on the chain.

Giant and Martin’s Instant Delivery join Instacart’s “convenience hub,” a new product feature aimed at streamlining the convenience shopping experience. Approximately 20,000 items are available via Instant Delivery with a focus on convenience items, such as prepared foods, snacks, beverages, and other last minute home items such as paper goods, cleaners, and baby products.

Shoppers can place orders on respective dedicated chain shops within In the coming months, shoppers will also be able to access convenience delivery via Giant or Martin’s Instant Delivery’s web and mobile platforms, both of which are powered by Instacart's Enterprise services.

“We’re excited to deepen our partnership with the Giant Company and provide a new way for customers to access convenience delivery across Pennsylvania, Maryland, Virginia and West Virginia.” said David Healy, retail partnerships at Instacart, in a recent media release. “It’s clear that customers are looking for both speed and quality… We look forward to growing our Convenience Hub offering in partnership with Giant.”

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The Giant Company first partnered with Instacart in 2017. As customers’ shopping habits continued to change, the grocer launched the Giant Direct brand in 2019 and today has more than 150 pickup locations, according to the company. Shoppers across 90% of the company’s footprint have access to online grocery ordering and delivery services. And later this year, the grocer’s new Giant Direct e-commerce fulfillment center in Philadelphia will open, providing more capacity, faster order fulfillment and room to grow home grocery delivery.

“Looking ahead, we’ll continue to invest in and strengthen both our in-store and online experience so that no matter when, where or how our customers want to shop, we’re offering the right combination of omnichannel solutions to help them save time and get back to what matters most – being able to connect with family,” said Matt Simon, vice president, brand experience, the Giant Company, in the release.