Gen Z … the First Truly Omnichannel Generation

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05/31/2022
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Liz Fogerty

For the last few years, manufacturers and retailers have fixed their aim on how to win with Millennials, which has resulted in being hyper-focused on understanding and actioning how to win the sale via their preference for online purchasing. The drive, and arguably imbalance, to conquer digital and e-commerce has been palpable.

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