Gallery: 2020 Holiday Displays
Wrapping up a tumultuous year, Institute editors look back at notable holiday displays spotted across various chains from manufacturers including Hormel Foods, Nestle Waters, Hershey Co. and PepsiCo/Frito-Lay.
Spectaculars and floorstands resembling Christmas trees were popular across various supermarket chains. At a Schnucks in Champaign, IL, Casella Family Brands' Yellow Tail created a spectacular comprising stacks of Yellow Tail wine, oversized ornaments, signs depicting stocking stuffers, and a rack creating a tree of bottled wines. Elsewhere in the store, case stacks of Anheuser-Busch surrounded a Christmas tree adorned with red-colored ornaments, tinsel garland and cans of Budweiser.
At Kroger's Ralphs stores, Christmas-tree-shaped spectaculars from Nestle Waters shined a spotlight on Perrier and S.Pellegrino SKUs. Both displays were made up of case stacks, a base wrap and a wire-framed topper that communicated the brand.
Manufacturers including Hormel Foods and PepsiCo/Frito-Lay tied into the holiday season with floorstands topped with Christmas trees made of corrugate. Meanwhile, at Walmart, Jelly Belly stocked its confectionery SKUs on a pallet display resembling a Christmas tree.
In keeping with the theme, some Walmart stores also made room for a custom half-pallet display stocking Hershey Co.'s Reese's seasonal tree-shaped confectionery, along with Kit-Kat and Hershey's SKUs. Other locations instead received a chimney-themed pallet display from the manufacturer stocking Hershey's and Reese's Pieces in candy-cane shaped packaging.
At multiple retailers including Ahold Delhaize and Albertsons Cos., a holiday-themed quarter pallet display from Mondelez International’s Oreo invited shoppers to “Taste the Season’s Favorite Cookie” and directed them to pinterest.com/oreo for an “Oreo cookie ball holiday presents” recipe. Affixed coupon dispensers offered $1 off the purchase of any two packages.
Mondelez continued to inspire shoppers to leverage Pinterest for festive treat recipes elsewhere in some stores. At a Giant-Carlisle in Manassas, VA, the Institute spotted a commanding, holiday-themed “Create. Share. Celebrate” gondola uniting brands including Ritz, Oreo, Wheat Thins and Nilla on several floorstands. The display depicted DIY treats incorporating the merchandised brands.
Path to Purchase Institute members can view the full article and photo audit on p2pi.org.