The Path to Purchase Institute has released the complete agenda for its largest annual event this November.
The 2019 Path to Purchase Expo (P2PX) will be held Nov. 13-14 at Hyatt Regency Chicago, 151 East Wacker Drive, Chicago.
The reimagined event will provide attendees with the educational insights they need to blaze a new trail for their business and get into the minds of shoppers, increase sales and drive immediate growth.
The keynote lineup consists of:
- Alyssa Raine, acting Walgreens CMO, presenting “Walgreens: Combining Technology and the Human Touch to Improve the Customer Experience” on the morning of Nov. 13.
- “The Office” actor and entrepreneur Rainn Wilson presenting "My Life as an Actor & Entrepreneur & 'Finding Your Why'" on the morning of Nov. 14.
- Brendan Witcher, vice president/principal analyst, digital business strategy at Forrester, discussing “Digital Mastery: A Roadmap For Transformation in The Age Of The Customer” on the afternoon of Nov. 14.
From keynotes to lectures and workshops to 15-minute learning pod sessions, there are ample educational opportunities offered in a variety of styles.
Other event speakers will include executives from manufacturers and retailers such as:
Ferrara Candy Company
The Hershey Company
Mars Wrigley Confectionery
Oars + Alps
Peapod (Ahold Delhaize)
Perfect Bar LLC
P&G Fabric Care