Forrester to Address 'Omnichannel Customer Obsession' at Digital Shopper Commerce Forum
During the Path to Purchase Institute’s first Digital Shopper Commerce Forum June 15-16, Forrester’s Scott Compton will examine the need for brands and retailers to embrace omnichannel shopper engagement.
Titled “The Evolution of Omnichannel Customer Obsession,” this keynote session will explore the past, present and future of the ongoing omnichannel evolution, from the building blocks of e-commerce to the futuristic visions of tomorrow powered by AI, automation and personalization.
The 45-minute session is set for 12:10 p.m. EDT on Tuesday, June 15, to kick off Day 1 of the two-day virtual event.
Compton is a retail e-commerce specialist with over 20 years of experience with direct-to-consumer marketing. At Forrester, his research focuses on strategies and technologies for stores and the grocery sector. He has expertise in customer experience, digital marketing, user experience testing, and conversion enhancements.
The Digital Shopper Commerce Forum will delve into the future of shopper marketing, exploring key engagement strategies and tactical innovations that are driving success with today's omnichannel shoppers.