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01/25/2022

Former Facebook Veteran Joins Fetch Rewards

Jacqueline Barba
Digital Editor
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Wisconsin-based Fetch Rewards has hired retail and CPG veteran David Sommer as the company’s first chief customer officer.

In this newly created role, Sommer will build out the global marketing solutions team and lean into his years of experience developing specialized marketing initiatives for top CPG, retail and restaurant brands. Alongside CEO Wes Schroll, Sommer will also lead all revenue and develop innovative product solutions to accelerate Fetch's growth in new target vertical markets with long-standing clients such as PepsiCo, Unilever, General Mills, Kimberly-Clark and Albertsons Cos.

"As the digital landscape continues to evolve, brands are losing signal from the traditional advertising platforms that they've relied on for years. Fetch offers a solution and gives brands a competitive advantage, and David's expertise will help our brand partners lean into the value of Fetch's customer intelligence," Schroll said in a news release.

Before Fetch, Sommer spent the last 11 years at Facebook (now Meta) as the head of CPG, retail partnerships and shopper marketing, where he collaborated with CPG and retail brands to develop and drive their business and marketing strategies. When he started in 2011, Facebook's annual revenue was $3.15 billion, a figure that grew to $112.3 billion for the twelve months ending Sept. 30, 2021, according to research platform Macrotrends.

Prior to joining Facebook, Sommer was founder, CEO and president of Retail Media Link (RML), which was acquired in 2006 by GroupM/WPP. Sommer stayed on board to develop and lead GroupM's shopper marketing practice, where his team scaled the business to well over a billion dollars in client investment, according to the release. Prior to Retail Media Link, Sommer served as vice president at Y&R Advertising, leading the CPG practice.

"Kimberly-Clark and Fetch are long-standing partners who share a vision of marketing that focuses on developing deeper, mutually beneficial relationships with consumers – not just delivering ads and impressions," said Zena Arnold, chief digital & marketing officer at Kimberly-Clark, in the release. "Having worked with [Sommer] for many years while he was scaling Facebook, we're thrilled to have his customer-first expertise on board at Fetch to help us achieve personalization at scale and to add even more value to our customers' experiences."

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