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12/14/2020

Family Dollar, Mondelez 'Level Up' Their Game

Cyndi Loza
Associate Editor, Path to Purchase Institute
Cyndi Loza profile picture

Family Dollar recently teamed with Mondelez International's Chips Ahoy to run a sweepstakes awarding Microsoft's Xbox gaming consoles and accessories.

Shoppers entered from Aug. 9 through Oct. 31 by filling out a form on familydollarchipsahoy.com. The sweeps awarded five grand-prize winners with an Xbox "Series X" console and wireless controller, 10 first-prize winners with an Xbox wireless controller and 50 second-prize winners with an Xbox Game Pass one-month video game subscription. Southfield, MI-based Merkle administered.

In stores, account-specific floorstands plugged the sweeps while stocking Chips Ahoy SKUs and inviting shoppers to "level up your game" with the brand.

Last year, the partners ran a similar sweepstakes awarding Xbox merchandise from Aug. 22, 2019, through Oct. 2, 2019. 

Other recent account-specific activations at Family Dollar recently have included: 

  • Custom floorstands stocking holiday fragrances from SC Johnson's Glade. Features in Family Dollar's October and November circulars supported.
  • Procter & Gamble activating its National Football League sponsorship in a feature within Family Dollar's Oct. 25 circular under a "Getting ready for game day: It's a family thing" message. The feature depicted Tide laundry detergent and the final price of the products using a Smart Coupons digital coupon. 
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