Consumers planning their shopping trips by building a grocery list isn’t a new concept. However, how people plan their shopping has substantially shifted. With the proliferation of mobile devices and shifts in shopping behavior due to the COVID-19 pandemic, more consumers are planning their shopping digitally. Some mobile apps make it easy to build lists and add items to a retailer’s cart for delivery or store pickup.
With all these changes, shopping list marketing is skyrocketing. Marketers need to take advantage of tools that drive purchase intent and increase sales with contextually relevant advertising. Other marketers who are just learning about shopping list marketing tend to ask several questions:
How do I get shoppers to put my brand on their shopping list?
Is it possible to influence what consumers adds to their shopping list?
Does it reach a different audience where I’ll see incremental sales?
Does getting on a mobile list or into a cart have a measurable impact on sales?
In this Path to Purchase Institute webinar, attendees will hear from Mark Biggin, owner of On the Mark Agency, and John Gladney, who leads marketing at Swaggerty's Sausage Company, on their experiences with shopping list marketing. Molly McFarland, co-founder and chief revenue officer of AdAdapted, will moderate the discussion and speak to the various ways brands can use this marketing tactic.
The webinar will take place on May 26 at 2 p.m. ET. Register now.