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06/23/2022
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The Evolution of the In-Store Shopping Experience, Part 2

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Webinar Date: Tuesday, July 26, 2022, at 2 p.m. ET

The in-store shopping experience continues to change. Online shopping habits have impacted the draw to physical retail, and brands are adjusting their in-store marketing strategies to capture attention and deliver an exceptional experience. Using its proprietary research capabilities, the Path to Purchase Institute surveyed 1,000-plus consumers to look at the current state of shopping mindsets and habits.

Going beyond our part 1 report, which covered shopping frequency and changes in shopping habits, this webinar will examine why consumers are shopping in-store, what they are shopping for, what drives them to make spontaneous purchases, and the factors influencing their in-store experience.

Speakers:

Tim Binder, Executive Editor, Path to Purchase Institute
Dan Sabanosh, Director of Shopper Marketing, Great Northern Instore

 

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