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In cooperation with Great Northern Instore

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05/31/2022

The Evolution of the In-Store Shopping Experience, Part 2

Our exclusive research shows insights about why consumers are shopping in-store, what they are shopping for, what drives them to make spontaneous purchases, and the factors influencing their in-store experience.
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(In cooperation with Great Northern Instore) 

 

Despite clear shopper concerns about safety and cleanliness, efficiency, supply and demand issues, as well as customer service and social interactions, consumers are still shopping in physical stores. Part 1 of this special report on the Evolution of the In-Store Shopping Experience, which appeared in the March/April issue, focused on shopping frequency, changes in shopping habits and in-store vs. online shopping preferences. The data and feedback revealed challenges, yet clearly presents opportunities for brands and retailers to reenergize the in-store shopping experience.

In part 2 of the report, we share insights about why consumers are shopping in-store, what they are shopping for, what drives them to make spontaneous purchases, and the factors influencing their in-store experience. This additional data will help brands and retailers brainstorm shopping innovations — ways to engage consumers in the ever-evolving retail landscape, capture market share and bring joy back to shopping in-store.

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