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A collection of news, articles and other featured content about Events.

2020 Women of Excellence winners

2020 Women of Excellence Winners

The Path to Purchase Institute, in partnership with IN Connected Marketing, is proud to announce the winners of its fifth annual Women of Excellence Awards.

Expo Panel: Technology Enablers Along the Path

From image optimization to robotic process automation, speakers at the Path to Purchase Institute's sixth and final "Community Gathering" shared their insights on today's emerging technologies, technological needs and key digital trends.

Women of Excellence

The Path to Purchase Institute is proud to reveal the finalists in its fifth annual Women of Excellence Awards, which recognizes outstanding brand marketers, retailers, agency executives and solution providers for their achievements in influencing shoppers along the path to purchase.

The Path to Purchase Institute announced the winners of the 2020 Design of the Times Awards competition live on the afternoon of Oct. 7 during a virtual awards ceremony.

A list of Path to Purchase Institute's upcoming 2020 webinars and virtual events.

Platinum winners and the "Best of Times" honoree will be unveiled live on Oct. 7 as part of a virtual celebration.

P2PX Aug. 19 Engaging Shoppers session

Brand marketers have had to think on their toes to continue engaging shoppers in the face of drastic changes in shopper behavior and disruption of shopper operations brought about by the COVID-19 pandemic.

During COVID-19, the retail industry proved it has the ability to pivot quickly. "It's just a shame it took a pandemic to demonstrate it," said Brian Higdon, customer strategy executive at The Mars Agency.

After serving the industry as a live event for the last 30 years, Path to Purchase Expo has been completely reimagined as a digital event to unlock the Path to Purchase Institute’s newest capabilities while meeting the evolving needs of today’s marketing professionals.

The awards recognize female brand marketers, retailers, agency executives and solution providers for their achievements in influencing shoppers along the path to purchase.

The coronavirus pandemic has dramatically altered the retail landscape in numerous ways that continue to challenge brand marketers struggling to deal with the present and plan for the future. This webinar series addresses critical questions.

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