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A collection of news, articles and other featured content about Events.

Expo Panel: Agility Needed to Keep Pace with Shopper Behavior Shifts

During COVID-19, the retail industry proved it has the ability to pivot quickly. "It's just a shame it took a pandemic to demonstrate it," said Brian Higdon, customer strategy executive at The Mars Agency.

Reimagined P2PX Brings Learning, Community to the Digital Realm

After serving the industry as a live event for the last 30 years, Path to Purchase Expo has been completely reimagined as a digital event to unlock the Path to Purchase Institute’s newest capabilities while meeting the evolving needs of today’s marketing professionals.

The awards recognize female brand marketers, retailers, agency executives and solution providers for their achievements in influencing shoppers along the path to purchase.

The coronavirus pandemic has dramatically altered the retail landscape in numerous ways that continue to challenge brand marketers struggling to deal with the present and plan for the future. This webinar series addresses critical questions.

On Demand: Join a panel of leading digital commerce experts as they examine the best ways for CPGs to keep the lines of shopper engagement open during the current crisis.

Watch a panel of experienced industry thought leaders as they examine how leading brands and retailers are confronting the current climate by addressing the immediate needs of shoppers and retailers in a lively, interactive virtual roundtable that will include audience Q&A.

Giant-Carlisle heavily ramped up its sponsorship of MLB's Philadelphia Phillies this season with a slew of new offerings and promotions.

Rachel Roff will participate in a fireside chat about the disruptor brand’s evolution at the 16th annual Consumer Goods Sales & Marketing Summit in Boston in October.

Prose CEO Arnaud Plas

The CEO will share the story behind his beauty brand during an Oct. 16 general session at the 16 annual Consumer Goods Sales & Marketing Summit.

NomNomNow CEO Nate Phillips

Company founder Nate Phillips will share his pet food success story during an Oct. 16 general session at the 2019 Consumer Goods Sales & Marketing Summit.

Path to Purchase Institute's largest annual event returns this November with a new look, feel and more diversified programming.

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