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A collection of news, articles and other featured content about Events.

P2PX Aug. 19 Engaging Shoppers session

Expo Panel: Best Practices for Engaging Today's Shoppers

Brand marketers have had to think on their toes to continue engaging shoppers in the face of drastic changes in shopper behavior and disruption of shopper operations brought about by the COVID-19 pandemic.

Expo Panel: Agility Needed to Keep Pace with Shopper Behavior Shifts

During COVID-19, the retail industry proved it has the ability to pivot quickly. "It's just a shame it took a pandemic to demonstrate it," said Brian Higdon, customer strategy executive at The Mars Agency.

After serving the industry as a live event for the last 30 years, Path to Purchase Expo has been completely reimagined as a digital event to unlock the Path to Purchase Institute’s newest capabilities while meeting the evolving needs of today’s marketing professionals.

The awards recognize female brand marketers, retailers, agency executives and solution providers for their achievements in influencing shoppers along the path to purchase.

The coronavirus pandemic has dramatically altered the retail landscape in numerous ways that continue to challenge brand marketers struggling to deal with the present and plan for the future. This webinar series addresses critical questions.

On Demand: Join a panel of leading digital commerce experts as they examine the best ways for CPGs to keep the lines of shopper engagement open during the current crisis.

Watch a panel of experienced industry thought leaders as they examine how leading brands and retailers are confronting the current climate by addressing the immediate needs of shoppers and retailers in a lively, interactive virtual roundtable that will include audience Q&A.

Path to Purchase Expo 2019 P2PX

Marketers can find plenty of solutions to up their business at P2PI's largest annual event in November.

Rachel Roff will participate in a fireside chat about the disruptor brand’s evolution at the 16th annual Consumer Goods Sales & Marketing Summit in Boston in October.

True&Co. co-founder and CEO Michelle Lam will explain how the company's disruptive focus on personalization and customer data has made it “the Netflix of bras” for more than 7 million women.

Prose CEO Arnaud Plas

The CEO will share the story behind his beauty brand during an Oct. 16 general session at the 16 annual Consumer Goods Sales & Marketing Summit.

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