Historically low overall illness is impacting product sales and inventory across the industry. Hear from epidemiologist Danielle Bloch on the factors that impact illness spread, and learn how and when illness will return this fall.
While the tremendous impact of COVID-19 to eCommerce, supply chain efficiency and consumer expectations is still taking its toll on consumer goods companies, the next disruption has already arrived.
Understanding Today's Shopper to Drive Tomorrow's Success
The Institute's unique Path to Purchase Now webinar series examines some of the critical ways brands and retailers must rethink their existing strategies to address the dramatic changes in shopper behavior that have taken place in recent
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The COVID-19 pandemic triggered wild shifts in consumer behavior, forcing brands and retailers to adapt to drastically altered shopping preferences, supply chain upheaval, mandated changes to store operations and an economic downturn – all at once.
From image optimization to robotic process automation, speakers at the Path to Purchase Institute's sixth and final "Community Gathering" shared their insights on today's emerging technologies, technological needs and key digital trends.
In this webinar, led by Tracy McElligott, Shopper Marketing Manager at Mars/Wrigley and Risa Crandall, Aki Technologies' VP of Strategy, you’ll discover how deeply personalized creative, including gamified rich media units, and a precise-but-nimble moment targeting strategy helped Mars/Wrigley drive strong results in a tumultuous time.
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COVID-19 not only changed how we work, learn and socialize but also how we shop! Earlier this year, COVID-19 driven panic buying cleared shelves and disrupted everything from supply chains to digital marketing campaigns.
The Path to Purchase Institute is proud to reveal the finalists in its fifth annual Women of Excellence Awards, which recognizes outstanding brand marketers, retailers, agency executives and solution providers for their achievements in influencing shoppers along the path to purchase.