Former Epsilon executive Stacey Hawes was recently hired by shopper intelligence company Catalina as the U.S. chief revenue officer of direct and channel sales. Effective as of Oct. 4, Hawes reports to Catalina’s chief commercial officer and head of innovation, Kevin Hunter.
Hawes served as president of data practice at Epsilon for the last five years, during which time her team drove significant revenue growth for current and new digital product lines. She spearheaded the practice's digital transformation, creating new marketing touchpoints, deploying new AI and machine learning algorithms, and establishing strong market distinctions for Epsilon's data solutions.
In addition, Hawes also held other key leadership positions at Epsilon, including chief revenue officer and executive vice president, data solutions; senior vp, sales and data solutions; and vp, B2B division. In the early 2000s, Hawes spent six years with DoubleClick in product and market management before Google purchased the company in 2007.
“I have always been impressed by the depth and breadth of Catalina’s data solutions and how the company delivers strong business outcomes for brands and agencies alike." said Hawes in a recent media release. "Having watched Catalina’s journey closely over the last couple of years, I am thrilled to partner with this amazing team to take the company’s expanding data solutions portfolio to the next level."
Hawes was the top-ranking MBA recipient from her alma mater, University of Louisville, two years after graduating magna cum laude with a BS in economic. She has also achieved industry recognition in recent years, including being named to Business Insider's 2020 list of "Top 20 Execs Shaping the Future of Martech" and earning a Stevie Award for "Outstanding Woman in Business" in 2019.
Over the past year, Catalina has continued its mission to strengthen its open, flexible platform across in-store, TV, radio and digital channels; deepen and enrich its buyer intelligence database; and forge several new strategic partnerships – all to power enhanced audience, data and measurement capabilities for its CPG, retail, media, promotional and advertising agency customers.
“By evolving and expanding our capabilities, we have opened ourselves up to new markets, customers and budgets that were previously impenetrable,” added Kevin Hunter in the release. “[Hawes] will be key in helping our teams build upon our base in-store business, while we expand into verticals with new customers and revenue streams.”