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04/27/2021

Epsilon, Publicis Sapient, Adobe Work on Personalized Customer Experiences

Fueled by the power of 250 million privacy-protected consumer IDs, Epsilon and Publicis Sapient are expanding Publicis Groupe's long-standing relationship with Adobe to help enterprise brands deliver one-to-one personalization at scale. Epsilon's CORE ID, an accurate, stable and scalable identity solution, is now integrated with Adobe Experience Platform through Epsilon's newest offering to augment customer data platforms, CDP Essentials.

Using Adobe's Real-time Customer Profiles, available in Adobe Experience Platform, enterprise brands can now enhance their first-party data with Epsilon's CORE ID to create more robust customer profiles, with Epsilon becoming one of Adobe's key strategic partners.

Publicis Sapient, will bring CORE ID integration to its global client portfolio and work closely with Adobe and Epsilon to create custom experiences built on Adobe Experience Platform to deliver personalized experiences across every channel.

CDP Essentials, which is available to all marketers, elevates customer experiences through three key capabilities:

  • Unified, Enterprise View of the Customer: Connect online and offline data to obtain a privacy-compliant, enterprise-wide view of each customer in real time;
  • Enriched Customer Profiles and Intent Behaviors: Enhance first-party data to recognize in-market intent, and optimize audiences and decisioning through machine learning; and
  • Intelligent Activation: Recognize and reach more customers to orchestrate real-time, cross-channel experiences that connect to each step of the customer journey and enhance personalization at scale.
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