Entries Now Open for New OmniShopper Awards Program

The a​​​​​ll-new Path to Purchase Institute program celebrates the year’s best Digital, In-Store and Collaborative and Direct-to-Consumer commerce marketing activations.

The Path to Purchase Institute is accepting entries for its all-new 2021 Omnishopper Awards, celebrating innovative commerce marketing activations by brands, retailers, agencies and solution providers driving engagement across the entire path to purchase.

The awards provide a unique opportunity to be recognized by Institute and industry leaders for expertise and success in diverse activation strategies amidst rapid changes in how consumers discover, evaluate and purchase products. Brands, retailers, agencies and solution providers are encouraged to enter any number of activations in the categories listed below.

Entries will be evaluated this summer by an Institute panel of industry experts. Winners and finalists will be spotlighted in Path to Purchase IQ magazine,, the Path to Purchase IQ Newswire, and Institute social media accounts.

Omnishopper Awards categories include:

  • Digital Marketing: Digital Media, Retail Media, Mass Media, Social Media, Mobile
  • In-Store Marketing: Digital Activations, Product Displays, At-Shelf Signage, Store/Aisle Reinvention
  • Marketing Collaboration: Brand-Retailer Single Activation, Long-term Program

The deadline for entries to be submitted through is August 20, 2021. The fee for each entry is $299. Institute member companies are able to submit up to five free entries. There is no limit on the total number of entries submitted by any company.

The Path to Purchase Institute is a commerce marketing insights, intelligence and networking provider and member community serving the needs of product manufacturers, retailers, agencies and the entire ecosystem of solution providers throughout the path to purchase.

The Institute is a part of EnsembleIQ, a premier business intelligence resource for retailers, consumer goods manufacturers, technology providers, hospitality and healthcare professionals, marketing agencies and retail service providers. EnsembleIQ provides an integrated network of information and media information resources, that inform, connect and deliver actionable marketplace intelligence.

For more information about the Omnishopper Awards program, contact Eric Savitch, Brand Leader, the Path to Purchase Institute, at [email protected].