Ensure Your Digital Shelf is Optimized for the Surge in Virtual Traffic
Date: Wednesday, June 3rd at 12:00 PM EDT
With the explosion in online sales due to COVID-19, it is more important than ever for brands to ensure that their digital 'house' is in order across retailers. The Mars Agency has partnered with Nestle Waters to transform their digital shelves across thousands of SKUs and numerous retailers over the past three years. Dorothy Daniel of Nestle Waters and Amy Andrews of The Mars Agency will share case studies of their work and best in class principles to help other brands optimize their digital shelf content to increase conversion.
In this webinar, you’ll discover how to:
- Create digital shelf content that is more relevant to e-commerce shoppers
- Adjust your digital shelf content for a crisis landscape
- Track and optimize your digital shelf over time
Date: Tuesday, June 23rd at 11:00 AM EDT
The shopper marketing industry has historically struggled with proper measurement, but with more marketing dollars focusing on driving shopper conversion, measurement is more important than ever. Join us for a panel discussion on all things Shopper Marketing Measurement. Learn what leading Shopper Marketers are doing to better attribute their program results and discover best practices that you can implement today to set yourself up for success.
Date: Thursday, July 9th 2020 at 2:00 PM EDT
Shopper Media has gotten really complicated, seemingly overnight. Retailers continue to build and evolve their own media networks; the universe of 3rd party/"off-platform" options is increasingly crowded; and decisions about targeting, channels, user experience and measurement are more nuanced than ever. In this webinar, we'll share a playbook to help you cut through the noise and build smart Retail Media strategies that move the needle for your business.