EnsembleIQ Expands BrandLab’s Creative Offerings for B2B Market

Path to Purchase Institute parent company EnsembleIQ, a business media, insights and networking event provider, is scaling up its award-winning EIQ BrandLab marketing division into an independent business unit, providing cutting-edge creative capabilities delivered through platforms beyond its own B2B media brands.EIQ BrandLab was recently named “Digital Team of the Year” by Folio’s Eddie and Ozzie Awards for its mastery in digital media, creativity, resourcefulness and success in achieving customer goals. Building upon this foundation of excellence, EnsembleIQ has invested in talent and resources to position EIQ BrandLab into a breakthrough, full-service strategic marketing and creative agency for the global B2B market, with deep specialization in retail, consumer brands, technology and hospitality sectors.“Brands competing in B2B spaces are routinely underserved by consumer agencies that don’t have our innate focus on their markets,” said Jennifer Litterick, CEO, EnsembleIQ. “With EIQ BrandLab, we can provide our customers with award-caliber creative ad engagement, built on an underlying DNA of deep business intelligence in sectors where EnsembleIQ is the B2B leader.” Also honored by Folio this year for creative executions including digital visualization with client Fibre Box Association and visual storytelling with client AWS (Amazon Web Services), BrandLab is at the forefront of B2B marketing. The unit is converging a new vision, new creative approaches, and modern technologies to better engage influential audiences and inspire them to take positive action. From bold brand ideation and go-to-market strategy, to lead generation and immersive digital experiences, EIQ BrandLab delivers insight-driven marketing that forms meaningful connections with brands and industry leaders.With this expansion, EIQ BrandLab has defined a new and exclusive “Growth Action Framework,” designed to take clients from upstream business evolution (with brand innovation and creative positioning) through a 360-degree marketing activation. Current EIQ BrandLab clients also includes SAP, Anheuser-Busch, Constellation Brands, DISH Network and Hughes Network Systems, among others. B2B agency veteran and vice president of brand engagement, Darren Ursino, leads EIQ BrandLab with a senior team including Ali Zipes, director of client services, and Alexandra Voulu, director of marketing.For more information and inquiries about EIQ BrandLab, contact Ursino at dursino@ensembleiq.com, or visit ensembleiq.com/brandlab.

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