EnsembleIQ (EIQ) strengthened its leadership team by appointing Joe Territo as its senior vice president of content and naming Tanner Van Dusen as managing director of the Path to Purchase Institute (P2PI).
In his role, Territo will oversee cross-platform content strategy and new product development for all EIQ brands across the grocery, convenience, health and wellness and path to purchase/technology sectors.
“[Territo’s] industry experience and expertise make him a natural fit to lead the charge in expanding EIQ’s digital footprint and driving its content innovation to meet the evolving needs of the marketplace,” EIQ CEO Jennifer Litterick said.
Territo brings more than two decades of cross-functional B2B, consumer content and digital leadership experience. His career has consistently focused on digital transformation and growth by seizing emerging market opportunities, deploying relevant technologies and analyzing competition to set and achieve ambitious, mission-critical goals.
In Van Dusen’s new role, she is charged with driving the growth strategy for P2PI’s industry-leading membership community, extensive portfolio of events, its flagship media property Path to Purchase IQ, and professional development services.
Van Dusen will also retain her role as EnsembleIQ's chief innovation officer. She will leverage the company's core innovation capabilities to develop new member services including critical research and thought leadership, new training and development platforms, and exclusive live events.
“We believe [Van Dusen] is uniquely qualified to take on this role given the depth and breadth of her experience across EIQ as well as her demonstrated creativity, strategic thinking and leadership skills,” Litterick said.
With more than 20 years of experience in the industry prior to joining P2PI and EIQ, Van Dusen held leadership roles in market research and strategy within prominent organizations and startups. Her primary focus has been delivering best practices and innovation in research, business process and marketing to her clients and the industry.
“It’s essential that today’s industry leaders understand the complexity of the evolving path to purchase, and I look forward to deepening our member relationships through strategic collaboration, while building upon the unparalleled content and insight offered by the Institute.” Van Dusen said. “I’m thrilled to be able to combine the power and perspective of the Institute with EnsembleIQ’s innovation and research capabilities to deliver a greater value to the entire industry.”
About the Path to Purchase Institute
The Path to Purchase Institute is at the cornerstone of omnicommerce, represented by a network of manufacturer, retail and service provider partners committed to driving market success through peer-shared intelligence, relentless innovation, and purposeful influence into the consumer journey. Learn more about the Institute at p2pi.org.
EnsembleIQ is a premier business intelligence resource that exists to help people and their organizations succeed. It is structured to serve the B2B needs of retailers, consumer goods manufacturers, technology providers, hospitality and healthcare professionals, marketing agencies and retail service providers by using its integrated network of media and information resources designed to inform, connect and provide actionable marketplace intelligence.
EnsembleIQ is a portfolio company of RFE Investment Partners, a private equity investor with more than 30 years of experience investing in growth companies in partnership with strong management teams.